Hooked on the Internet: Brits Spend 30 Hours a Week Online
on: October 1, 2009, 9:45 am
Internet & Online
Brits just can’t get enough of the internet when it comes
to both their professional and personal lives, according to new
research from uSwitch.com, the
independent price comparison and switching service. By using the web
for work, rest and play, they are clocking up an astonishing 30 hours a
week online, with every indication that this is set to soar even
On a typical working day, the average person now spends 5 hours online - 2 hours
for professional or work purposes and 3 hours for pleasure and leisure, including
online shopping, managing their finances, socialising and emailing family and
Brits are also addicted to the web at the weekends too, spending an average of 3
hours a day online during their ‘down time’. And this looks set to grow in the
future as younger age groups come to the fore. 18 – 24 year olds already spend 7
hours a day online during the week, but they supplement this with 5 hours a day at
the weekend too. However, almost two in ten 18 – 24 year olds (19%) now spend more
than 8 hours a day online at the weekend – barely leaving time for anything else and
possibly contributing to rising obesity levels amongst the young.
The social networking boom is one of the main reasons why Brits now spend so much
time online. A quarter (25%) of adults say they need to use sites such as Facebook
and Twitter at least once a day and almost a third of 18 – 24 year olds (30%) spend
more than 5 hours a week on them. People even have to log in while on holiday with
over a third of under 25s (36%) admitting to checking these sites while away.
But, while the influence of these sites cannot be under estimated, only 27% of
people think that social networking is a good thing – almost half (46%) are still
weighing it up saying that for them, at least, the jury is still out. Social
networking has also led to a new generation gap - while 41% of over 65s agree that
social networking is the future and they should get used to it, over two thirds
(67%) aren’t joining in, preferring not to socialise online.
With the recession pushing people to hunt for bargains and people keen to save
both time and money, 93% of the population now shops on the internet. Over 38
million people (79%) spend up to two hours a week doing so. Brits are also spending
time managing their money online - just 18% say they don’t use their bank’s online
services. Over a quarter (28%) spend between one and two hours a week banking online
while nearly half (44%) spend up to an hour a week.
Jason Glynn, communications expert at uSwitch.com, says: “This research
shows the huge impact that the internet is having on British life. Broadband is rapidly becoming a
necessity - as important to our quality of life as gas or electricity. Our reliance
looks set to increase dramatically over the coming years as younger generations come
to the fore, putting the Government under even more pressure to deliver universal
broadband access across the whole country.
“However, we are also seeing growing signs of a ‘digital divide’ and the risk of
social exclusion for those who are unable or unwilling to go online. As we move
towards ‘Digital Britain’ some groups, such as the elderly, are in danger of being
left behind – more work needs to be done to encourage greater take-up amongst these
groups, who could otherwise be left disadvantaged.
“As usage increases it is going to become even more important that consumers
fully understand broadband packages so that they are able to choose one that is
cost-effective and right for their needs – at the moment this could save them up to£140 a year. Ofcom should be pushing suppliers to ditch the small print, tell people
exactly what they are getting for their money and be upfront about any limits to
their service – unlimited broadband should be exactly that.”
For more information please contact:
Jo Ganly 0207 802 2915 / email@example.com
uSwitch.com is a free, impartial online and telephone-based comparison and switching
service, helping consumers compare prices on gas, electricity, water, heating cover,
home telephone, broadband, digital television, mobile phones, personal finance
products and car insurance.