Digital Out-of-Home Media Planning Goes…Digital - rVueTM
Online Digital Out-of-Home Media Planner Launched
on: November 4, 2009, 3:52 am
Author: rVue, Inc.
Lauderdale, Fla. (November 3, 2009) – We’ve all seen
it. Advertisers either spending days on DOOH media planning or
avoiding the media altogether with the same objections: fragmentation
within the industry, lack of reach and the time it takes to create
a strategic media plan. From emails and phone tag, to spreadsheets
and middlemen, sophisticated ad planners found their time consumed
by the most mundane portion of the planning process.
the other side of the equation, networks were reluctant to allocate
inventory to third parties, slash pricing or pay higher commissions,
instead wishing to maintain some control over their inventory
valuation and commoditization.
have changed. DOOH has grown and evolved while advertisers are
turning away from traditional media and looking for innovative
digital solutions. The rVue,
Inc. executive and technology team has been immersed in the Digital
Out-of-Home for years, consistently building solutions that drive
efficiency and ease of use.
Inc. announced the launch of its web-based DOOH media planner,
which blankets the industry by connecting participating networks
with ad agencies and advertisers looking to advertise on digital
signage screens and billboards.
The open and free-to-use rVue Media Planner enables agencies to
easily create a DOOH media plan, saving them precious planning
time and expanding their DOOH reach by introducing them to participating
networks they may not currently have on their radar.
“social networking meets search engine” approach connects
advertisers with networks that fit their search criteria. There
is no cost or obligation for advertisers, agencies or networks
to use the media planner and no inventory allocation or aggregation
is required. Networks are, however, encouraged to put their “best
foot forward” by maintaining their profile with accurate
and current data, such as audience demographics, impressions and
third party studies as well as location, content and technology
specifications and other relevant information. This becomes the
basis by which agencies evaluate networks for their media plan.
Networks always maintain the “final say” by being
able to accept or reject any offer made to them.
media planner is just one of the core software offerings within
rVue’s suite of technology. Currently, rVue has enrolled
more than 35 networks representing over 157,000 touchpoints in
major DMAs in the United States and Canada, with several European
networks becoming available in early 2010. As part of a strategic
relationship, BroadSign Open’s more than 230 digital
signage networks in 25 countries are automatically eligible
to adopt the system.
more information on the rVue Media Planner, email info@rVue.com
or call 954-525-6464.
Contact Details: Dawn Rahicki, Chief Marketing
900 SE 3rd Avenue, 3rd Floor, Ft. Lauderdale, FL 33316
954-525-6464 O, 954-525-4245 F