Bigmouthmedia Praises Online Retailing Success Stories
on: January 29, 2010, 12:20 pm
Bigmouthmedia has praised the winners of the 2010 Drapers
Etail Awards for continuing to make a success of online retail despite
challenging trading conditions.
Senior Retail Strategist Finlay Clark, who sat on the panel of online retailing
experts judging the nominations, commended all 59 of the shortlisted candidates for
making this year's selection process particularly challenging. Highlighting the
high standard of entries for the 2010 awards, which celebrate success and innovation
in online fashion retailing, he praised the winners of each category for proving
that even in difficult economic circumstances, a well-run etailing operation can
"Even in the face of the worst recession to hit the industry for generations, the
fashion retail sector has continued to develop, innovate and drive profits through
its online retailing operations. The downturn has had the same impact upon the
industry as it has every other sector, but the fashion business has demonstrated
that focusing on the sales channels which provide the best and most measurable
returns will still deliver competitive advantage," he said.
The winners of each of this year's 10 categories were unveiled at a stylish
ceremony and party at the Bloomsbury Ballroom, one of London's most prestigious
venues. While stressing the extremely high standard of entries for the 2010 Awards,
Clark singled out Best Multichannel Retailer winners Schuh and M and M Direct -
which came out on top of the Best Pure-play Etailer category.
"Schuh, who won the Best Multichannel Retailer category for the second year
running, showed real commitment to the online space, and their ability to integrate
in-store stock availability with the products offered on their site was impressive.
M and M Direct also stood out because of a fantastic set of results and the
phenomenal year-on-year growth they've enjoyed," added Clark.
As Bigmouthmedia’s online shopping specialist, Clark provides retail clients with a
clear grasp of the digital marketing issues facing their sector, identifying where
the new and future opportunities lie in this highly competitive market. Appearing at
the Drapers/Retail Week sponsored E-commerce Summit, he is scheduled to provide
attendees an insight into the latest developments in the field with his presentation
Catching your Customer: Natural versus Paid Search in online retailing.
Founded in 1997, bigmouthmedia is Europe's largest independent digital marketing
agency. With a team of over 200 staff located across 13 offices in 10 countries on 3
continents, the company maximises exposure for major brands online through a variety
of fully integrated digital marketing channels: Search Engine Optimisation, PPC,
Online Media Planning, affiliate marketing, Social
Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also
provides up to date daily digital marketing news to ensure clients
are fully informed and aware of all industry developments.
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