Clinique To Launch New High Lengths Mascara
on: January 28, 2010, 7:34 am
Clinique has announced the launch of its new innovation in
lengthening mascara - High Lengths Mascara.
Clinique, a leader in skin care
and makeup innovation, has introduced its new High Lengths Mascara designed to stretch limp, lifeless lashes to unrivaled lengths with beautifully
Available in black and brown, this new makeup bag essential features a unique "willow" wand applicator that boasts three rows of strategically placed tines to
comb through lashes, carefully stretching and separating each lash to new lengths.
Always covered with just the right amount of mascara to comb through lashes, the
opposite side of the applicator always appears green, making it easy to recognise
which side to use.
Not only are lashes left lengthened and eyes looking refreshed, but the new High
Lengths formula leaves lashes soft, supple and conditioned. The formula's infusion
of lash-loving ingredients such as Sodium Hyalauronate, Panthenol and Pantethine
help maintain the health and flexibility of the lashes. The lightweight formula
uses a combination of soft waxes and a feather-light thickener, including Acacia
Senegal Gum, to create a flexible texture. The mascara stretches across each lash
without clumping, flaking or any tell-tale stiffness. And, like all Clinique mascaras it is not only ophthalmologist tested but it is also appropriate for sensitive
eyes and contact lens wearers and is 100% fragrance free.
The new Clinique High Lengths Mascara will be available online and on the high
street from February 2010.
Introduced in 1968, Clinique was the first ever dermatologist-created, prestige
cosmetic brand. Clinique's mission has always been to provide the highest quality
and most effective line of products to enhance every skin type and tone. The
brand's customised approach and quality products - all meticulously tested and
carefully formulated with the latest science - has made Clinique one of the leading
skin care authorities in the world. All makeup and skin care products are Allergy
Tested and 100% Fragrance Free and have been designed to address individual skin
types and needs. The products are based on research and related expertise of leading
dermatologists. Clinique's skin care products are marketed as part of the 3-Step
System; Cleanse, Exfoliate, Moisturise.
Clinique offers products for men and women of all ages and ethnicities. Clinique is
sold in more than 135 countries and territories, 17,000 sales locations and on
Clinique PR contact:
Mary Kate Trevaskis
Clinique Communications Coordinator
73 Grosvenor Street
0870 034 6951