Premier Inn announces expansion in the Middle East
Released
on: January 25, 2010, 2:30 am
Author: Premier Inn
Industry: Travel
Premier Inn, the UK's biggest hotel chain, has announced the
expansion of its offering in the Middle East with the opening of its
third hotel in the region.
The opening of the Premier Inn Dubai International Airport follows two successful openings in Dubai over the last 18 months, as well as the
first Premier Inn hotel in Bangalore India which opened
towards the end of 2009.
Situated immediately opposite Dubai International Airport Terminals 1 and 3 and with
a free shuttle bus circulating every 30 minutes, Premier Inn Dubai International
Airport boasts 281 en-suite rooms, a restaurant, bar and Costa Coffee Shop as well
as an al fresco refreshment area with pool table. The hotel also has a swimming pool
and whirlpool bath.
Darroch Crawford, Managing Director of Premier Inn Middle East commented: "Following the success of the first two Premier Inns in the region, we're really
excited about the third Premier Inn opening. Premier Inn has opened up the traditionally luxurious holiday
destination of Dubai to those travellers who are looking for great value for money,
making it an accessible exotic location for families and couples of all ages, as
well as being a great value alternative for those travelling on business."
The hotel operates under a strategic partnership with The Emirates Group, a
relationship that was established to develop the Premier Inn brand within the Gulf
region. The partnership began operating in 2008 when Premier Inn first introduced
their high standard value hotel model into the Gulf market.
Plans are underway to continue to develop sites across the states of the Gulf
Cooperation Council.
- Ends -
Notes to Editors:
Award-winning Premier Inn is the UK's largest hotel brand with 583 budget hotels
and more than 40,000 rooms across the UK and Ireland. Premier Inn bedrooms feature
en-suite bathroom, TV with Freeview, and WiFi internet access. Premier Inn offers
customers a money-back 'Good Night Guarantee' of a good quality room, comfortable
surroundings and friendly service, which is unique amongst Britain's leading hotel
chains. All Premier Inns feature a bar and restaurant; situated inside the hotel or
adjacent, offering a wide range of food choices.
Premier Inn was the first Britain-wide hotel group to sign up with national tourist
board VisitBritain meaning Premier Inn is now part of a new quality assessment
scheme, specially created for budget accommodation.
In 2008 Premier Inn launched in Dubai and is now open in India. On a domestic front,
Premier Inn is set to be the largest provider of budget hotels in London by the 2012 Olympics.
For further media information, contact:
Lisa Rebak
Frank PR
3rd Floor
Centro 4
20-23 Mandela Street
London
NW1 0DU
0207 693 6999
http://www.premierinn.com/