WOMbat Starts 2010 With Fairtrade Sales Surge
on: February 24, 2010, 9:47 am
Sales of Fairtrade T-shirts and sweatshirts have shot up in
recent weeks according to adventure clothing retailer WOMbat.
The Cheshire-based company has reported a 9% like-for-like rise in the number of
Fairtrade branded goods sold so far during February along with an overall growth of
45% with the addition of their new stores.
The news follows hot on the heels of an announcement by the Fairtrade Foundation
this week, which revealed a 12 per cent year-on-year increase in the volume of
Fairtrade products sold in the UK. Despite the recession, it is estimated that
consumers spent £800m on ethically-sourced items such as clothing, tea, chocolate
and coffee in 2009.
WOMbat, which has four shops and an online outlet, said it has seen an increase in
demand for Men and Women's
Fairtrade Clothing products across its range of clothing, although fair trade
cotton T-shirts have been proving particularly popular.
WOMbat’s Victoria Tingey said: "Ethical clothing is the cornerstone of our
business, so it is fantastic to see this month’s sales increase. WOMbat is a
supplier of adventure clothing, but we feel just as strongly about the concept of
fair trade as we do about the outdoors.
"There has been a considerable increase over recent years when it comes to
recognition of the Fairtrade brand and what it stands for and consumers are now far
more aware of the issues surrounding fair trade and the environment.
“It is encouraging to see that even in the face of a recession, people are committed
to purchasing ethically-sourced goods. The global recession has made it more
critical than ever that we support producers in developing countries."
The new summer Fairtrade clothing lines are due to hit WOMbat’s website and its retail stores in Cambridge, Chester,
Abersoch and Bristol within the next couple of weeks. And in an attempt to get more
shoppers to try ethical clothing, the firm is offering a 10 per cent discount on all
Fairtrade cotton clothing until March 7.
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www.wombatclothing.com was established in 2004 as an online retailer specialising in
adventure clothing with a focus on ethically sourced materials and fair trade goods.
Since then the Cheshire-based business has grown and now boasts four shops across
England and Wales selling a wide range of clothing and accessories from hoodies to
socks, including a significant number of Fairtrade items.
Contact Details: WOMbat Clothing
PO Box 155
For further information contact Victoria Tingey
Tel: 0845 602 3392 Email: firstname.lastname@example.org