Brit's Nasty TV Habits Revealed Due to Lack of Family Shows
on: March 25, 2010, 01:12 am
Millions of Brits are wasting energy by watching one of their
three household televisions alone while housemates or relatives watch
the same TV show in another room*, according to new research by energy
Lack of family friendly programmes has led to this division in the home showing that
the days of family bonding over a favourite television show are sadly long gone -
and 46% of Brits have absolutely no idea how much energy they are wasting as a
result of this fragmented viewing.
The poll of 2,000 people showed that the reason behind the nation's disjointed
viewing habits seems to have come down to what's on the box. Last year there were
only two shows which brought the family together for communal viewing and both are
thanks to Simon Cowell - X Factor and Britain's Got Talent.
With three televisions on average per household and no shared preference regarding
what's on, it's no surprise that the overall energy consumption in homes is responsible for over a quarter of
all UK emissions of carbon dioxide. Cutting out certain behaviours like wasteful TV
consumption can reduce carbon emissions and save households over £300 a year.
Further figures showed:
- 47% of Brits put the telly on just to keep them company
- 42% of the nation is glued to the screen for approximately four hours a day
- 19% of Brits have a TV dinner every night of the week
- 15% of Brits put the telly on while they're getting ready in the morning even
though they don't watch it
Reassuringly, the poll revealed that people are not happy with this state of
affairs. 32% of the population think television should be a sociable activity and
21% of viewers would prefer to watch television in the company of the rest of the
In response, npower has launched its smartpower campaign to encourage the public to
watch TV programmes as a unit again and then monitor the difference in their energy
consumption and bills via a free smartpower electricity monitor.
The results of npower's research are also reflected in the new Wallace & Gromit TV advert where, like the rest of society,
there are too many televisions in the home - one homemade widescreen telly made of
31 televisions taped together to be precise. And like the rest of the population,
Wallace isn't the only one not to underestimate TV usage until he's given a
smartpower electricity monitor from Gromit - which tells him exactly how much energy
Kevin Peake, Marketing Director from npower commented: "We were really surprised by
the research to see that there were all these households throughout the UK filled
with people watching television alone in room's right next door to each other - but
reassuring to know that as a nation we'd prefer to be in other people's company.
"If the will is already there to come together as a family to watch TV then energy
efficiency is just a great by
product and needn't be a chore - and you can save money too."
- ENDS -
Notes to editors:
* 26% of the population admitting to viewing the same programme in another room
npower is launching its smartpower campaign to help its existing and new customers
by giving them a free smartpower electricity monitor when they sign up to an online
account so they can keep an eye on the total amount of energy being used.
A smartpower electricity monitor is an easy way to see how much electricity is being
used - as it is used - and what it costs. People who use smartpower electricity
monitors tend to find their energy use drops by between five and 15% in the first
year of using them.
For further information, interviews and images please contact:
Resonate Communications Ltd
5th Floor Holborn Gate
330 High Holborn
020 7861 2525