French Connection Launches Exclusive New Kick Ass Collection
on: March 24, 2010, 10:00 pm
French Connection launches exclusive range of tees and sweats
to celebrate the hotly anticipated 2010 superhero action movie Kick
The new film includes Executive Producer credits for French Connection UK Chairman and CEO, Stephen Marks, and has been
adapted from Mark Millar’s best-selling comic book series of the same name.
Kick Ass tells the story of an average teenager who is inspired by his favourite
comic books and decides to become a real-life superhero himself. However, the
self-titled ‘Kick-Ass’ is devoid of one important thing… superpowers.
Young Brit star Aaron Johnson plays the lead role of Dave Lizewski/ Kick-Ass, but no
superhero is complete without a sidekick. Nicholas Cage (a.k.a. Big Daddy) plays a
former cop who, in his quest to bring down an evil drug lord, has trained his
11-year-old daughter to be a ruthless sword-wielding vigilante Hit Girl.
The film's script was written by Matthew Vaughn and Jane Goldman, who previously
wrote the smash hit Stardust together. Vaughn directed the film, and produced it
with Brad Pitt (among others), cementing its Hollywood cool credentials.
The film's superhero costumes strike just the right balance between looking
ridiculous and kind of cool - they are accessible enough for even non-superheroes to
aspire to trying this at least once for themselves. But for those not brave enough
to venture out in a head-to-toe suit; French Connection has launched its new Kick
Ass collection that features a number of men's t-shirts to provide the next best
Stephen Marks wanted the exclusive new range to build on French Connection's
already firmly established collections of retro film inspired apparel with an
exclusive set of Kick Ass t-shirts and
sweats. Tops come in dark and sinister black and greys, or alter-egos can shine in
Kick Ass' signature colours of jade and yellow. Featuring iconic empowering
catchphrases, film logos, and original comic book illustrations, now anyone can show
their allegiance to all that is good and right in the world of style by wearing one
of French Connection's superhero t-shirts.
About French Connection
French Connection was founded in 1972 by Stephen Marks who set out to create
well-designed womens clothes that would appeal to a wide audience. French Connection
now offers a fashion-forward clothing range, including full men's clothing collections, with a quirky
spin on design, priding itself on quality and affordable prices.
Having established a strong core clothing business, through design and an
idiosyncratic sense of style, French Connection has recently expanded its portfolio
into exciting new areas including men's and women's toiletries, sunglasses,
watches and shoes.
Driven by innovation and change, the brand's strength lies in mixing new ideas with
the basic promise of quality and affordability, established more than 30 years ago
when the business was founded. Throughout this expansion and diversification the
principles have remained the same; design-led products presented in a unique and
For more information, images, or samples – please contact:
39 Camden Street
0207 036 7212