Resveratrol Sales Continue To Grow Despite Controversy
on: March 19, 2010, 12:39 am
Whether you liked it or not 2009 was the year you probably
found out about resveratrol. General awareness of resveratrol as a
health supplement has been growing steadily over the last few years.
When news magazine 60 Minutes profiled the anti-aging compound found in
red wine in a January 2009 segment though, resveratrol suddenly shot
to prominence. Sales of the supplements then took off, rivaling even
acai berry in volume.
But then Oprah and Dr Oz filed suit (US District Court of New York Case # 09CV7297
Judge Batts) against against 50 acai and resveratrol supplement marketers citing
unlawful use of their name, and the resveratrol craze came to a screeching halt … at
least, for a couple of months.
The Oprah/Dr Oz lawsuit remains in the news, but consumers appear undeterred and are
picking right back up where they left off. So much so, the Nutrition Business
Journal projects resveratrol sales in 2010 will be five times those of 2009.
“The thing that makes resveratrol different”, says Andrew Ekman of
ResveratrolHabit.com, “is there is so much scientific research showing the positive
effects resveratrol has on the body.” Indeed, a search for 'resveratrol' on
PubMed, the government directory for scientific publications shows 564 listings for
the year 2009. As these numbers indicate there is a lot of excitement in the
scientific community about resveratrol.
Sirtris Pharmaceuticals, the company profiled in the 60 Minutes story continues to
see positive results from the human trials it is running. Other researchers like
Will Steward of the Leicester Royal Infirmary, who oversees research there,
including human trials involving resveratrol for its ability to reduce the risk of
cancer, are also getting positive results.
Steward has great hopes for resveratrol. In an interview with James Silver of Wired
Magazine, he said of the human trials of resveratrol he recently conducted, "Resveratrol, up to five grammes daily, was well tolerated and safe, and blood
markers of biological effect looked promising, showing that [resveratrol] could have
effects on cells which would be valuable in preventing cancer."
Though when asked about resveratrol supplements his comments struck a much more
conservative tone, allowing only that, “there is no strong scientific evidence of
anything that you can claim right now in terms of any potential beneficial clinical
effect of resveratrol in humans.”
Scientific reserve notwithstanding, the supplement buying public doesn't seem to
want to wait. Resveratrol sales grew lustily in the first quarter of 2010 and show
no signs of slowing up. Says Ekman, “I think after all the exposure resveratrol got
last year the public has made up it's mind about it.”
And people are voting with their wallets. Demand for the product shows they want the
anti-aging benefits now and resveratrol supplements are to be where they get them.
Based on consumer demand, it seems the public has decided they want the anti-aging
benefits now and resveratrol supplements will be where they get them.
Andrew Ekman is the founder and President of ResveratrolHabit.com.
ResveratrolHabit.com is a site dedicated to keeping the public up to speed on the
pros and cons of resveratrol supplements and news related to resveratrol. To claim
your copy of the highly informative Resveratrol Report, go to
http://resveratrolhabit.com/resveratrolreport/index.html for immediate access.
Contact Details: 900 E 7th St, #277,
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