Sporting Revolution Starts At Sportpost.com
on: March 24, 2010, 10:07 pm
Sportpost.com launches Europe's first sports social media site.
Set to revolutionise the consumption of sports content globally, the pioneering new
site encourages fans to 'share your sport with the world'. It combines videos,
blogs, news and debates from the world of sport into one central location.
Uniquely, Sportpost.com also gives voice to the superstars of world sport, with
exclusive deals to publish personal sports blogs
from athletes including England rugby international James Haskell, Cheltenham
challenger renowned jockey A.P. McCoy and England football star, West Ham striker Carlton Cole.
Additionally, brands including Nike Football, Red Bull, Monster Energy, UFC, Laureus
Sports and World Sport TV have already rushed to take advantage of its premium High
"Sportpost.com aims to be the world's premier sports social media site," said the
Managing Director of Sportpost.com, Peter Janes. "The site is a fun, interactive
alternative to traditional sports media and news sites. To date, fans have been on
the sidelines looking in. They have never really had a voice or the ability to
create and share sports content before. Being completely independent, we can work
with all athletes, brand owners and media partners to give our users total access
and choice. We are confident Sportpost.com will change sports consumption habits
The brainchild of three co-founders, Loughborough University alumni and sporting
fanatics, Peter Janes (Managing Director), Paul Stewart (Sales Director) and Charlie
Cooper (Technical and Design Director), Sportpost.com is expected to dramatically
impact the way sports fans consume and share content in future.
David Brooks, Head of Digital Media, Red Bull said: "Red Bull is always looking for
new and innovative ways for us to get our brand message and media in front of sports
fans. Sportpost.com is such an exciting platform for us to hit our ideal target
demographic and draw eyeballs to Red Bull's products and events."
Sportpost.com has been in development for more than 15 months and has now gone fully
live for the first time. The original test site attracted over 800,000 unique users
from over 200 countries, with the UK, USA, India, Brazil, Germany, Canada, China,
the UAE and Russia featuring highest. Sportpost.com bridges the gap, giving brands
and sports stars a smarter, more cost effective and targeted alternative to reaching
passionate fans than the creation of their own websites or micro-sites. Testing
demonstrated the site demographics to be male (over 90%) in the 18 - 40 age bracket
(over 70%). The vast majority are ABC1 (over 70%), university educated (over 50%)
and almost all have high disposable incomes.
Sportpost.com will be monetised via site advertising, joint promotions with channel
partners and innovative partnerships with premium service providers such as the
Ladbrokes-powered betting portal and Brightcove video platform. Within six months
the site will be streaming live premium sports events from selected partners.
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Sportpost.com is a pioneering, independent sports social media site combining the
best sports videos, blogs, sports news and sports forums
into one central location. Set to revolutionise the consumption of content amongst
sport fans globally, the site allows users to create, promote and share the best
sports content under the mantra 'share your sport with the world'.
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