Wallace & Gromit Get Smart With npower On The Small Screen
on: March 25, 2010, 12:04 am
Fans of Oscar-nominated Wallace and Gromit are to be treated
to another dose of the favourite duo as they appear in npower's new TV
The nation's favourite animated characters are up to their usual 'inventive'
mischief in delivering npower's message of sensible energy consumption in the home.
The loveable duo soon learns a valuable lesson in monitoring energy, as another
invention goes wrong.
The new advertising campaign created by VCCP for npower is in a 30 and a 40 second
format and breaks on 29 March until 7 May on ITV (Mid West & North) and Channel 4.
The 30 second advert opens in a darkened room where Wallace is in a state of panic.
Hidden behind a cushion he watches a horror movie on his latest invention, a
homemade widescreen TV. Wallace's widescreen TV defies convention, consisting of
multiple TV's taped together.
However, a scary movie is not the only thing poor Wallace has to worry about when
the penny finally drops that his pile of TV's has in fact become an energy
Luckily, the savvier Gromit saves the day when he receives advice from customer care
advisor Penny on how to cut energy consumption.
Our heroine informs Gromit about the npower smartpower electricity monitor, which allows customers to keep an eye on
how much energy is being eaten up by all household appliances.
The 40 second advert actually shows the viewers what movie is scaring the life out
of Wallace - Revenge of the Killer Watts - as well as having an additional scene of
Gromit creeping up on Wallace and passing family photographs of Frankenwallace and
Dracuwallace along the way. The end of the advert cuts straight back to the ominous
pile of televisions 'sparking' to life.
The new Wallace & Gromit advert is part of the energy supplier's smartpower
campaign to help customers monitor and reduce energy consumption in the home with
the offer of free smartpower electricity monitors when existing and new customers
sign up to an online account.
Kevin Peake, marketing director at npower, commented: "We're all guilty of being like Wallace and Gromit and wasting too much energy in
the home, but we want to show that there are ways where we can help our customers
save energy and money.
"smartpower electricity monitors
are a great tool for customers to quantify how they use energy in the home and
Aardman's Wallace & Gromit really bring this message to life."
The advert is part of an exclusive npower series of animations created by Nick
Park's Aardman Animations and VCCP.
Sean Clarke, Head of Aardman Rights said: "Wallace and Gromit lend themselves
perfectly to dispelling the myths around energy efficiency in the entertaining way they are famous for."
npower has 6.6 million residential gas and electricity accounts throughout the UK.
npower is a market leader in renewable energy. npower juice matches green energy
primarily from off-shore wind farms for juice customers at no extra cost. Customers
can join the energy industry discussion on npower's interactive debating website
the brighter energy debate where they can post their questions, views and comments.
For further information, interviews and images please contact:
330 High Holborn
020 7861 2525