French Connection Reveals Its Ladieswear High Summer Collection 2010
on: April 06, 2010, 10:19 pm
French Connection has revealed its new collection for women,
High Summer 2010.
The new summer fashion collection takes
inspiration from the chic shores of Ibiza where pared back bohemian style mixes with
luxurious glamour. Maxi dresses are given tribal detailing through embellishment and
bold jungle and Aztec prints in floaty jersey or fly away chiffon. Jumpsuits are
beaded at the waist in crepe or in silk with a belted industrial cut in soft
Shorts follow the utility trend in khaki tones with gold buttons and teamed with crisp
white embroidery anglaise smock tops and tie front shirts. Denim is updated with the
hero, a washed denim dress, given new rope detailing with a belted waist with cross
over straps. Tie dye makes a comeback on the draped jerseys, vests, scarves and
swimwear featured in the collection. Kitsch printed oversized vests and t-shirts
feature iconic summer prints including sunglasses, ice-creams and 'wish you were
Fairytale maxi dresses with frill detail and embellished off the shoulder silk dresses give the summer a
luxurious vibe with the delicate beaded playsuit being key.
Accessories follow the laid back vibe with studded leather bags, raffia beach bags
and printed shoppers. Swimwear features bold Hawaiian prints and bronze fabrics
with matching beach cover-ups. As always French Connection's bikinis are
designed to be mixed and matched so customers can find the style and size that's
right for them. Choices include frilled triangle, bandeau or halter-neck tops and
tie side or retro low waist bottoms.
About French Connection
French Connection was founded in 1972 by Stephen Marks who set out to create
well-designed womens clothes that would appeal to a wide audience. French Connection
now offers a fashion-forward clothing range collections, with a quirky spin on
design, priding itself on quality and affordable prices.
Having established a strong core clothing business, through design and an
idiosyncratic sense of style, French Connection has recently expanded its portfolio
into exciting new areas including men's and women's toiletries, sunglasses,
watches and shoes.
Driven by innovation and change, the brand's strength lies in mixing new ideas with
the basic promise of quality and affordability, established more than 30 years ago
when the business was founded. Throughout this expansion and diversification the
principles have remained the same; design-led products presented in a unique and
For more information please contact:
39 Camden Street
0207 036 7212