JD And K-Swiss Join Forces To Announce New Competition
on: April 02, 2010, 12:33 am
JD Sports have teamed up with heritage brand and classic
American trainer and sportswear manufacturer K-Swiss to offer a trip
for two to California in conjunction with its brand new "Have an
Awesome Day" campaign.
K-Swiss is back on the
TV screens with a new style and a big bang in 2010. This year sees the brand taking
itself back to the sports-focused California lifestyle that originally inspired the
two Swiss brothers who founded K-Swiss to develop the 'Classic', the first ever
all leather American tennis shoe. Fuelled by innovative products, brand initiatives,
events, celebrities and powerful marketing, the campaign is all about celebrating
the California attitude to sports.
To celebrate the re-launch of the 'Classic' at JD
and the re-birth of K-Swiss as the California Sports company, K-Swiss have teamed up
with JD to offer one lucky customer the chance to win a prize of one week's holiday
for two people to sun drenched California. The winners will experience the K-Swiss
California Spirit and attitude to sport firsthand, as well as having the opportunity
to visit a range of locations including Venice Beach, Santa Monica Beach and Pier,
Long Beach and Hollywood Boulevard, of which are featured in the brand new TV
campaign dubbed "Have an Awesome Day".
Those wishing to enter the competition can register on the JD Sports website. The
competition closes on 31st May
About JD Sports:
JD Sports Fashion Plc is the leading UK specialised multiple retailer of fashionable
branded and own brand sports and casual wear. The company operates over 350 stores
through the UK.
JD Sports was founded in 1981 with one shop in Bury. It expanded into the Arndale
Centre in Manchester in 1983 and consolidated its position throughout the 1980s with
further openings, largely in the North and Midlands. The first London store was
opened in Oxford Street in 1989 and by the time of JD Sports' stock market
flotation in 1996 there were 56 stores.
The business continued to grow organically until 2002 and then grew further with the
acquisition of more than 200 stores, further consolidating its position as the
leading UK retailer of fashionable sports and casual wear.
As well as offering customers leading womens and mens clothing brands such as adidas
Originals, Nike, Lacoste, Converse and K-Swiss trainers, JD Sports also stocks 'own-label' brands mckenzie, Carbrini and Brookhaven.
For further information on JD Sports or this press release
JD Sports Fashion PLC
0161 767 1659