5pm.co.uk Announce Joint Promotion With Bunnahabhain Scotch Whisky
on: May 07, 2010, 6:34 am
Food & Beverage
5pm.co.uk, Scotland's leading online restaurant reservation
site, has announced its new promotion in conjunction with Bunnahabhain
Single Malt Scotch Whisky which gives 5pm diners the opportunity of
sampling a free dram of Bunnahabhain 12 Year Old Malt Whisky as they
The promotion is running at 75 Glasgow and Edinburgh restaurants from 30th April 2010 to 30th
Bunnahabhain, from the Isle of Islay, is
quite distinct from the other single malts from the area, given the unique,
wonderfully gentle and delicate taste profile for which it is known. It has been
created using lightly peated malted barley in a time-honoured distillation process
and takes advantage of the pure spring water that flows freely underground away from
the peaty moorlands.
Charles Shaw, Chairman of 5pm.co.uk said: "This Bunnahabhain promotion gives our
diners even better value from the already great 5pm deals. Diners booking through
the 5pm.co.uk site get the opportunity of trying one of Scotland's finest 12 Year
Old Malt Whiskies. When booking online all the diner has to do is indicate the
number of complimentary drams they'd like - one per diner is available - it’s that
The 5pm trial and tasting mechanism is revolutionary in the sector as it is
effectively a promotion which is run by the consumer.
For Bunnahabhain the joint promotion with 5pm.co.uk offers it the opportunity to
have its brand tried and tasted in the best ambience; when diners are in the right
mood and have the whisky served to them in style, thus keeping the customer's
attention for a longer period than other traditional tasting promotions would allow.
In addition, 5pm collect brand distribution data from the participating restaurants
for the brand owner, deliver all promotional stock and feature the promo and brand
story on the 5pm website, giving the brand exposure to 5pm's considerable user
database and highly synergistic consumer target market.
As the promotion is administered online this gives the brand owner the additional
advantage of being able to account for every measure of stock used - a feature no
other promotional mechanism can offer. Following the completion of the promotion the
consumer can be emailed through 5pm offering a specific follow up offer from the
brand owner or invited to participate in some follow up research in return for some
5pm.co.uk provides restaurant deals at a
vast range of establishments and as well as restaurant reservations, and restaurant
reviews plus deals on events such as cookery courses and
cocktail classes plus tickets to some of the most exciting events in Scotland.
For more information contact:
38 Queen Street
0141 204 7841