House of Fraser Makes Lancôme Available Online
on: May 27, 2010, 05:17 am
House of Fraser
House of Fraser, premium department store, has announced the
introduction of the Lancôme makeup and skincare to its online range.
The launch of the Lancôme collection through the House of Fraser website increases the groups range of top
beauty brands and means that customers can now easily find Lancôme alongside some of
the biggest and most exclusive names in women's makeup and skincare.
Harnessing knowledge from L'Oreal's haircare technologies and its groundbreaking
skincare range (Absolute Precious Cells), Lancôme Advanced Research Laboratories
have confirmed a link between lash structure and epidermal stem cells and their role
in determining the condition of lashes. At the heart of lash follicles are numerous
stem cells, which are essential for hair growth and structure. But the structure and
condition of lashes can be affected daily by people's beauty routines, and this
calls for advanced care.
The new Lancôme mascara regenerates lash condition and achieves lash-by-lash volume
and length as well as visibly denser lashes. The Hypnôse Precious Cells mascara
features a helix shaped brush with two flat sections to capture the formula and
bathe lashes; and two ridges for lash fringe definition, magnified volume and
lengthening. Lancôme now offers mascara that is capable of protecting the lashes,
while offering an astounding makeup result for women across the world.
In addition to the Lancôme Hypnôse Precious Cells, houseoffraser.co.uk also offers
Génifique, a skincare product that helps skin rediscover its beauty potential,
harnessing the beauty programmed in the genes. The innovative luxurious formula
upon application, instantly envelopes the skin and optimises its environment. The
velvety texture delivers the promise of high performance for younger looking skin.
Lancome is another major brand to add to the House of Fraser beauty range and forms
part of the wider strategy to expand on the number of top beauty brands all
available under one roof. The move follows the recent announcement that Elemis and
the Japanese cosmetic company Shiseido were added to the website.
Notes to Editors:
About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK
and Ireland and a fully transactional website. As one of the best known names on
the high street, House of Fraser has presented customers with an unrivalled
nationwide department store for more than 160 years. The company was acquired by the
Highland consortium in November 2006 marking the beginning an exciting new chapter
in its history. The group has annual sales in excess of £1.25bn and employs 6,500
House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling
space. House of Fraser also stocks Lancôme skincare, Lancôme makeup and fragrances.
House of Fraser media contact:
Online Acquisitions Manager
House of Fraser
27 Baker Street
020 7003 4102