Premier Inn Launches 'Premier Weekends'
on: May 28, 2010, 12:45 pm
Author: Premier Inn
Inn has announced the launch of 'Premier Weekends' with a brand
new advert featuring British comedian Lenny Henry.
creative will hero Premier Inn's 'Premier Weekends', a £12
million marketing campaign which is designed to encourage Brits
to make the most of their weekends by taking a good value break
with Premier Inn. The
adverts will continue to reinforce Premier Inn's superior budget
hotel offering and will position Premier Inn as the number one
hotel of choice for leisure travellers.
campaign will feature two different versions of the new TV
adverts each showing Lenny Henry enjoying various weekend
activities ranging from taking a break in the countryside, to
a spot of fishing, trying his hand at golf and attending a wedding.
communication will highlight Premier
Offers, which is Premier Inn's value room offer where guests
can book rooms sleeping up to a family of four for just £29
per room per night.*
Conway, Head of Marketing at Premier Inn said: "Our 'Premier
Weekends' campaign cements Premier Inn's position as the leading
hotel brand in the UK. This new creative illustrates that we are
located in some of the most beautiful parts of the UK as well
as city centres, and that we are keen to offer our guests a great
Henry, the face of Premier Inn added: "Filming the latest
adverts has been a lot of fun; working with Paul Weiland and the
creative team was inspiring and I think they have created something
very special. In these adverts you see me making the most of the
weekend in and around a Premier Inn Hotel - going crazy on the
dance floor at a wedding; hiking; fly fishing; and playing golf
- a lifelong love of mine. What more could a guy ask for?"
campaign was created by Premier Inn's advertising agency, Rainey
Kelly Campbell Roalfe / Y&R, who also created the last two
advertising campaigns that have featured Lenny Henry, and was
directed by Paul Weiland.
Weekends' will be supported by a fully integrated print media,
public relations and digital campaign.
*Rates advertised from £29 per room (room only). Bookable
online only via premierinn.com or booking.com. Minimum 2 night
stay must be booked 21 days in advance of arrival. Non refundable/cancellable/changeable.
Offer available 7 days per week
About Premier Inn:
Award-winning Premier Inn is the UK’s biggest hotel brand
with over 580 budget hotels
and more than 40,000 rooms across the UK and Ireland. Premier
Inn bedrooms feature en-suite bathroom, TV with Freeview, and
WiFi internet access. Premier Inn offers customers a money-back
'Good Night Guarantee' of a good quality room, comfortable surroundings
and friendly service, which is unique amongst Britain’s
leading hotel chains.
Premier Inns feature a bar and restaurant; situated inside the
hotel or adjacent, offering a wide range of food choices.
2008 Premier Inn launched in Dubai and is now open in Bangalore,
India. On a domestic front, Premier Inn is set to be the largest
provider of budget hotels in London by 2012.
Inn supports WaterAid, the international charity whose mission
is to overcome poverty by enabling the world's poorest people
to gain access to safe water, sanitation and hygiene education.
Premier Inn, as part of Whitbread Hotels and Restaurants, aims
to raise £1 million for WaterAid over the next two years.
Details can be found at www.wateraid.org/whitbread.
further information please contact:
Whitbread Hotels and Restaurants
Houghton Hall Business Park