Topshop Make Up Is Here
on: May 10, 2010, 12:43 pm
On Wednesday 5th May Topshop launched its first very own
make-up range; containing all the must have make up essentials for
The full collection comes in two parts and will be refreshed twice a season; a Core
Collection of first class beauty essentials as well as a capsule Trend Collection of
directional hues, both embody the bold and innovative essence of Topshop.
With its first make up range, Topshop has ensured its cosmetics encapsulate the
Topshop spirit, by formulating it with a mixture of directional colours and seasonal
collections. Inspired by a World Tour, Topshop have injected their knowledge of
trends, colours and textures to create an original fresh approach to make up.
Topshop has teamed up with top make-up artist Hannah Murray; renowned for her work
on the catwalks in some of London’s most influential fashion houses to help launch
the new range. The two last collaborated when Murray worked on the AW10 Unique show,
hosted by Topshop at London Fashion Week in February 2010.
To celebrate the May launch, Topshop is partnering with TAAZ.com, to launch its new Online Makeover tool. The tool will allow customers to
digitally 'try on' a variety of preloaded photos - or upload their own photos - to
see what product best suits them for the complete Topshop makeover.
Kate Walmsley, Head of eCommerce for Topshop, comments: “We wanted our customers to
be able to interact and play with Topshop Make Up online. The quality of the
TAAZ.com virtual makeover tool and the ability to customise the experience to
reflect the Topshop brand made them the perfect partner. It’s so much fun, it had
all the girls at Topshop HQ instantly addicted!”
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green
became owner of Arcadia Group Ltd in 2002.
Topshop is continually recognised as being an authority on women's fashion, having
won several awards for it’s design reputation and new services, and has a wide range
of clothing from women's jeans and maxi dresses to maternity wear.
Topshop was the first fashion retailer to show on schedule at London Fashion Week in
September 2005 when it presented its own acclaimed in-house design collection Unique
(created in 2001). Subsequent partnerships with international boutiques as far flung
as Tokyo and LA followed and Topshop continues to grow its reputation for supporting
exciting new talent.
For further media information please contact:
Arcadia Group Ltd
70 Berners Street
020 7927 1484