Wired Magazine Announces Its Wired 100
on: May 07, 2010, 10:17 am
Wired Magazine UK has published its inaugural who's-who list
of the key power brokers in the digital realm to celebrate its one-year
anniversary. The new list covers who the people are who shape the world
of technology? Which influencers can make or break a product launch or
determine how people spend their leisure time?
The Wired list was compiled with the
suggestions and insight of 120 anonymous experts across the digital spectrum, in
order to arrive at this selection of the best of the best behind internet based
companies, digital business strategies, communication, music and social networking.
Topping the list is Google UK CEO Matt Brittin, who led the British arm of the
search behemoth through troubles such as monopoly allegations and the controversial
launch of Google Buzz to company-wide profits of £15.9 billion. Other tech
heavyweights in the fray of the top ten include Pascal Cagni, vice president of
Apple EMEA, at number three; Ashley Highfield, managing director of Microsoft UK at
number nine; and Spotify CEO Daniel Ek rounding out the top tier after
revolutionising the way music is listened to online with the company's ad-sponsored
A number of independent entries appear as well, with venture capitalists Saul Klein
and Bernard Liautaud landing at numbers two and eight, with Klein propping up
successful web ventures Skype and Lovefilm, and Liautaud netting £4.5 billion for
the sale of his software company, Business Objects, in 2008. Partially due to his
1.2 million Twitter followers, actor and commentator Stephen Fry finishes at number
seven on the list.
Newsmen James Murdoch and Erik Huggers go neck-and-neck at positions four and five,
with Murdoch's News Corporation challenging Huggers' BBC site for market share in
online news. Politicians also make a splash in the top rung, as the coordinator of
the Conservative Party's digital political machine Rishi Saha reaches number six.
However, the entire list of 100 is filled with movers and shakers in the digital
realm. Notably making the number 20 spot is Alex Balfour, head of new media for the
London 2012 Olympics. With preparations for the Summer 2012 games well underway, and
construction on London’s Olympic Park in progress, Balfour, cofounder of
cricinfo.com, has promised to deliver the most digitally-integrated Olympic games
yet, harnessing mobile social engagement on a massive scale.
Additional categories highlight the top ten companies, cultural forces and companies
bubbling under. Promoting us to think practically and approach new paradigms of
complexity, the nominees are inventive and courageous, and they are all changing
digital Britain in their own ways.
The Wired 100 appears in the May issue of Wired.
Wired UK was awarded the BSME Launch of the Year 2009, with the Condé Nast
circulation department being awarded the Association of Circulation Executives Award
for Launch of the Year and Most Effective Promotional Campaign. Wired delivers technology news and technology reviews with insight into the future technology and business, science, entertainment, education, culture
and politics, continually highlighting the role technology plays at the heart of the
world we live in today. Wired is published by Condé Nast, a division of Advance
Publications, setting the benchmark for magazine publishing excellence. Condé Nast
currently operates in 25 countries, publishing 126 magazines, and with 98 innovative
websites from Condé Nast Digital. Other recent launches include GQ in China and
Vogue in Turkey.
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