Bigmouthmedia Nominated For Two Travolution Awards
Released on: June 24, 2010, 5:09 am
Industry: Internet & Online
Bigmouthmedia has been shortlisted for two awards at the
prestigious 2010 Travolution Awards.
Judges at the awards - which recognise excellence in the travel marketing industry -
handed Europe's largest independent digital marketing company nominations in two
Bigmouthmedia's work with British Airways has seen the industry-leading campaign
placed amongst the front runners to carry off the 2010 trophy for Best Use of Search
Engine Optimisation, while the agency's successful strategy for Macdonald Hotels
has seen it named amongst the contenders for the Best Use of Affiliate Marketing
Anneli Ritari, senior travel strategist at bigmouthmedia, said: "We're delighted
to have been nominated in two categories. The team has worked closely with both BA
and Macdonald Hotels to deliver what have been two extremely effective strategies
and we're very pleased that all their effort and innovation has been recognised in
this manner. It's a real boost for everyone involved."
For their winning campaign bigmouthmedia and
British Airways partnered again to launch an ambitious search campaign integrating
SEO and PPC aimed at improving SEO rankings, reducing PPC spend and ensuring PPC
budget was used tactically to drive incremental sales volume. Their strategy, which
carefully matched business objectives, achieved, cross-channel synergies to maximise
ROI and budget efficiencies and delivered excellent results, including 31% reduction
in paid search CPA, 87% reduction in PPC spend for certain keywords and 400%
increase in number one ranking positions for "flights to <destination>" keywords.
The proactive affiliate marketing campaign
which bigmouthmedia put together for Macdonald Hotels based around the use of
bespoke offers and improving coverage of hotel name and brand-hybrid terms achieved
equally strong results. In addition to improved ROI across all online channels the
strategy saw average booking values increased by 13.9% and drove a 110% year-on-year
increase in revenue from the affiliate channel for the group.
Phil Gripton, managing director of bigmouthmedia UK, said: "Nominations for awards
like these are a fitting reward for a job well done. I'm delighted to have seen all
the team's hard work on behalf of our clients recognised and look forward to seeing
what they'll achieve next as we continue to deliver hard hitting and innovative
campaigns that make a success of our customers' online businesses."
Founded in 1997, bigmouthmedia is Europe's largest independent digital marketing
agency. With a team of over 200 staff located across 13 offices in 10 countries on 3
continents, the company maximises exposure for major brands online through a variety
of fully integrated digital marketing channels: search engine optimisation, PPC,
online media planning, affiliate marketing, social networking, brand monitoring,
online PR and web analytics. Bigmouthmedia also provides up to date digital
marketing news to
ensure clients are fully informed and aware of all industry developments.
For further media information please contact:
(44) 131 555 4848
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