QAS And Charles Tyrwhitt Tailors Data Quality Initiative
on: June 30, 2010, 11:42 am
QAS has announced that it is working with Charles Tyrwhitt, the fine menswear
retailer. The deal supports the retailer’s increasingly multichannel approach,
helping to ensure customer contact details are accurate and validated for Charles
Tyrwhitt’s offices in the UK, US and Germany.
Tyrwhitt has implemented a range of products from Experian QAS to help improve
its contact data management strategy and
meet growth targets that forecast sales of £55 million in 2010. The company’s
menswear range, which includes formal shirts, suits and ties, is currently sold
through a combination of 12 European retail outlets, a call centre and a dedicated
the front-end, QAS software, including an address
finder and postcode finder,
is used to add accurate data to its database for order fulfillment and future
marketing communications. In the UK, it is also used to cross-reference customer
addresses against the edited Electoral Roll to verify that a person claiming
to live at a given address actually lives there.
its contact data accuracy principles online, Charles Tyrwhitt will also use
the application to help customers to enter their address details quickly and
accurately when placing an order via the website. This will improve customer
service and ensure information and products are dispatched to the correct address.
software will be used to clean and maintain address data that is entered onto
its system via Amazon, which also sells Charles Tyrwhitt's goods online. This
helps to ensure that data captured by third parties is kept uniform with in-house
processes, improving the targeting of future mailings received by customers.
McDonnell, Systems Manager at Charles Tyrwhitt commented: "Using a contact
data management tool is crucial for our business and will play a vital part
in our ability to reach our £55 million growth target. Dispatching an
order with someone's name or address misspelt risks it failing to reach the
correct pair of hands, and reputational damage that could impact on future sales.
Experian QAS's solutions are user-friendly enabling us to tidy up address data
and put it in the format we like it at the click of a button."
Johnson, UK Managing Director of Experian QAS added: "Data is at the heart
of every successful business operation and in an increasingly competitive marketplace
it's vital that organisations harness this information to improve their customer
communications and in-house processes. Our work with Charles Tyrwhitt is testament
to our ability to provide cutting edge data management solutions in the retail
sector and we look forward to growing our presence in this space."
Experian is the leading global information services company, providing data
and analytical tools to clients in more than 90 countries. The company helps
businesses to manage credit risk, prevent fraud, target marketing offers and
automate decision making via solutions such as email
validation and data
cleansing. Experian also helps individuals to check their credit report
and credit score, and protect against identity theft.
plc is listed on the London Stock Exchange (EXPN) and is a constituent of the
FTSE 100 index. Total revenue for the year ended 31 March 2010 was $3.9 billion.
Experian employs approximately 15,000 people in 40 countries and has its corporate
headquarters in Dublin, Ireland, with operational headquarters in Nottingham,
UK; Costa Mesa, California; and São Paulo, Brazil.
Experian Public Relations
George West House
2-3 Clapham Common North Side
(+44) 07966 102 823
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