House of Fraser Introduces Mango Online

Released on: June 25, 2010, 5:54 am
Author: House of Fraser
Industry: Retail

House of Fraser has announced the introduction of Mango to its online store.

Established in 1984, Mango opened its first store in Barcelona's Paseo de Gracia. Over the years, Mango has grown from strength to strength, keeping up to date with the latest fashion and offering its customers a variety of collections inspired by this season's catwalk trends.

The move means that customers can now find Mango's latest womenswear collection, from casual weekend wear to something suitable for the office, through the houseoffraser website.

The new Mango clothing collection combines pureness and simplicity and takes shoppers on a visit to the Mediterranean where blues and greys are mixed with whites and neutral tones. Mango's collection includes nautical retro style with the combination of stripes and spots. Alternatively, a modern urban look can be created by incorporating sportswear elements or wearing comfortable and loose-fitting clothes that are more emphasised at the waist.

The new Mango fashion collection at housoffraser.co.uk offers comfort and functionality, contrasted with very feminine shapes resulting in gathering, draping and pleating. Equally, Mango's collection includes timeless pieces like the safari jacket with a romantic touch, making it both functional and sexy, and it also introduces khaki as the base colour for women this season.

At houseoffraser.co.uk, customers will also find limited edition collections that concentrate on a variety of blues to create casual denim looks and T-shirts that are embellished with jewel and stone detailing. Mango's limited edition collections also include a colour palette of grey, black, white and beige, combined with wine red, ash and khaki tones. Coats, trench coats, dresses, shirts, cotton trousers, gladiator shoes and hats are inspired by simplicity with a touch of European rock.

ENDS

About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling
space.

House of Fraser media contact:
Rea Shahroudi
Online Acquisitions Manager
House of Fraser
27 Baker Street
London
W1U 8AH
020 7003 4102
www.houseoffraser.co.uk

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