Naartjie Announces Arrival of Fall Transition Collection
Released on: June 25, 2010, 5:01 am
Author:
Naartjie Kids
Industry: Retail
SALT LAKE CITY, Utah, June, 2010 -- Naartjie, the original
name in fashionable, kid-friendly clothing, today announced the arrival
of their Fall Transition collection both online and in stores. Whether
buying for boys or girls, kids or babies, or for the summer or autumn,
the Fall Transition collect features a variety of different styles and
prints that can be matched and layered for both warm and chilly
weather.
“Every parent is keenly aware of how their child’s clothing need’s change from
season to season,” said Joe Norwood, director of marketing, Naartjie USA. “Because
of this, Naartjie is proud to offer our Fall Transition collection featuring boys
and girls clothing that can be mixed, matched, layered and combined to fit both the
sunny days of summer and cool, crisp fall evenings. Whether you are buying to ‘wear
now’ or ‘wear later,’ these fashions are sure to delight children and parents
alike.”
For the girls, the Naartjie Fall Transitional collection features whimsical wonky
hearts and fast stripe prints which are inspired by the European clean geometric
movement. These prints mix opposite colors and can be layered with different
patterns and silhouettes for endless wardrobe possibilities for the cooler months
ahead.
Boys are sure to rock out in Naartjie super cool Rock Revolution inspired Fall
Transitional collection. Focusing on the new geometrics, this hip line mixes bold
and realistic rock memorabilia graphics with dazzling new fall colors in short
sleeve and long sleeve tees, hoodies, pants and shorts.
For the little ones, Baby Naartjie features an eco-conscious Fall Transition
clothing line which stresses the environment and the importance of a continued
dedication to it. Parent and baby alike will love the slub knits, bold silhouettes,
stripe prints, buzzing bees and adorable graphics in the girls’ line while whimsical
eco-alligator graphic fashions are great for both boys and girls. Add layering
pieces and a hat for cute outfits that work for both summer and fall and make a
great baby shower gift.
Naartjie designs, colors, prints, and styles represent a truly unique synthesis of
European fashion trends with western casual lifestyle. Featuring a dominant focus on
natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low
maintenance and comfort, Naartjie uses a garment dye process that results in a more
vibrant color and softer clothing and accessories for precious little ones.
The ultimate in mix and match, Naartjie introduces new colors, prints and styles
within a monthly grouping to allow customers to mix and match across the entire
assortment. In addition, shoppers can mix and match between Naartjie collections,
which showcase the freshest and broadest color assortment in the industry,
distinctive detailing, mixing of fabrics, appliqués and embroidery details. Always“Kid-Friendly” design concepts made primarily of natural fabrics that feature
weight-right fabrications for maximum comfort and easy care. Each item is designed
and constructed for easy-wear comfort, whether the garment is dressed up or dressed
down.
About Naartjie
Naartjie was founded in 1989 in Cape Town, South Africa when designer Anne Eales
sought an alternative to the limited selection of childrens clothes available as she shopped for her three young boys. From its very conception, Naartjie was about KIDS playful, vibrant, active, colorful, natural, always changing. We offer great kids clothes and baby clothes, basics and accessories for girls,
boys, and newborns to 10 years of age -- all at surprisingly affordable prices.
Naartjie’s corporate headquarters are located in Salt Lake City, Utah. Naartjie owns
and operates stores in both the United States and South Africa, with new stores
opening regularly. For more information, please visit us at http://naartjie.com.
# # #
Contact Details: Joe Norwood
Naartjie
2369 West Orton Circle
Salt Lake City, UT 84119
801-977-7790
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