Sportpost.com To Become The Largest Sport Specific Video On Demand Site In The World
Released on: June 28, 2010, 6:45 am
Author:
Sportpost.com
Industry: Entertainment
Sportpost.com, the new sports social media portal, has taken
another giant step towards its goal of becoming the largest sport
specific video on demand site in the world, after signing unique deals
with the Football Association, and Europe's largest action sports
portal, MPORA.com.
The media partnerships, unique to Sportpost.com, have been designed to give media
and brand owners the ability to freely distribute premium sports content via their
own video players that simply plug in to the Sportpost network. Media owners can
engage with sports fans from all over the world whilst at the same time remaining in
control of their own advertising revenue.
Peter Janes, Managing Director of Sportpost.com explained: "Previously, media
owners would never share their content with each other, as they would lose the
control and potentially the revenue associated. We are in talks with some of the
world's largest media producers and our new independent distribution model is
proving very attractive. For no cost we can give all sports media owners access to
the platform to help build audiences and drive traffic and advertising revenue. In
return, sports fans via sportpost have total access and choice to the best sports
content around the world in one location."
Having only launched in March 2010, Sportpost.com has smashed forecasts, registering
more than nine times the expected traffic numbers. The pioneering site encourages
fans to 'share your sport with the world'. It combines the sports videos, blogs, news and debates from the world of sport
into one central location. It also gives a voice to the superstars of world sport,
with exclusive deals to publish personal sport blogs from athletes including 2010 Grand National winner, A.P. McCoy, Formula 1 driver
Heikki Kovalainen and tennis stars Kim Clijsters, Caroline Wozniacki and Robin
Soderling.
Already, just over two months since launch, brands including Nike Football, Red
Bull, Monster Energy, UFC and Euroleague Basketball are running premium High
Definition channels on Sportpost.com. A number of innovative partnerships have also
been set-up, including a Ladbrokes-powered betting portal, and content agreements
with over 150 different sources. The additional partnerships with the Football
Association, and Europe's largest action sports portal, MPORA.com, will see
Sportpost.com move towards becoming the largest sport specific video on demand site
in the world, with the widest choice of football videos and ice hockey videos available.
- ends -
About Sportpost.com:
Sportpost.com is a pioneering, independent sports social media site combining the
best videos, blogs, sport news and debates from the
world of sport into one central location. Currently revolutionising the consumption
of content amongst sport fans globally, the site allows users to create, promote and
share the best sports content under the mantra 'share your sport with the world'.
Sportpost.com also gives voice to the superstars of world sport, with exclusive
deals to publish personal blogs from athletes like England rugby international James
Haskell and 2009 US Open winner, Kim Clijsters; plus premium channels with High
Definition content from brands like Nike Football and Red Bull; and innovative
partnerships including a Ladbrokes-powered betting portal and a Brightcove online
video platform. The site is completely independent and aims to work with athletes,
brand owners and media partners to give sports fans access and choice.
Sportpost.com has attracted sports fans from 202 countries, with the UK, North
America, and South East Asia providing the highest audiences. Testing demonstrated
the site demographics to be male (over 80%) in the 18-30 bracket (over 70%). The
majority are ABC1 (over 70%), university educated (over 50%) and almost all have
high disposable incomes.
PR Contact:
Peter Janes
Sportpost
1.10 The Plaza
535 Kings Road
Chelsea
London
SW10 0SZ
0203 0317440
www.Sportpost.com
Back to previous page
Home page
Submit your press release
2025
