Bupa Appoints bigmouthmedia To Search Marketing Account
Released on: July 29, 2010, 5:40 am
Industry: Internet & Online
Leading international healthcare provider, Bupa, has selected
bigmouthmedia, Europe's largest and most experienced digital marketing
agency, to lead its search marketing strategy.
The new deal will see bigmouthmedia take on a major search engine optimisation
programme which will involve Bupa's key UK websites. The project, which will be
the company's most extensive digital marketing campaign so far to date, and is
designed to deliver significant growth to the international healthcare provider over
the next three years.
"We're delighted to be working with a brand of Bupa's quality. Having worked
side-by-side to create an ambitious search marketing strategy, we're now looking
forward to getting our teeth into what promises to be a particularly exciting
project,” said Scott Boocock, major account director at bigmouthmedia.
David Lengen, head of digital communications at Bupa added, "Search is an essential
element of Bupa's strategy to becoming recognised as a global healthcare leader.
Bigmouthmedia will help us to position the brand from being purely about health
insurance into the broader health and wellbeing sphere, where so much of Bupa's
With its team of over 200 online professionals and experts across the fields of SEO,
PPC, social media marketing, affiliate marketing, display
advertising, online pr and copywriting along with an existing client base which
includes many major household brand names, bigmouthmedia is ideally positioned to
take on and help drive this exciting project to increase Bupa's online presence to
become a global leader in healthcare and wellbeing.
Bupa's purpose is to help people lead longer, healthier, happier lives.
A leading international healthcare provider, Bupa offers personal and company health
insurance, run care homes for older people and hospitals, and provide workplace
health services, health assessments and chronic disease management services,
including health coaching, and home healthcare.
With no shareholders, Bupa invests its profits to provide more and better
healthcare. It is committed to making quality, patient-centred, affordable
healthcare more accessible in the areas of wellness, chronic disease management and
Employing over 50,000 people, Bupa has operations around the world, principally in
the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand,
Saudi Arabia, India, China and across Latin America.
Founded in 1997, bigmouthmedia is Europe's largest and most experienced digital
marketing agency and was rated the UK's #1 Search agency for SEO and PPC in the
2010 NMA Marketing Services Guide.
Bigmouthmedia's 200+ online marketing experts across 10 international offices
maximise online brand exposure for its clients by means of integrated digital
strategies incorporating search engine optimisation, PPC,
social media marketing, affiliate marketing, display advertising, online PR and
Bigmouthmedia's multilingual digital solutions deliver outstanding ROI for over 300
world leading brands including British Airways, Tesco, Fujitsu, BT, Kuoni,
Barclaycard and Europcar. Bigmouthmedia also provides up to date daily digital
Press contact: bigmoutmedia Ltd UK
Tel: 07929 466 152
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