Europcar Launches Roadside Gastro Guide
Released on: August 06, 2010, 11:13 am
Europcar survey* reveals 95% of motorists believe the choice,
price and quality of roadside food is unacceptable - with 80% saying
they have previously gone hungry rather than eat from the selection on
To escape the tyranny of the motorway service food offering and celebrate the
diversity of Britain's local, independently owned eateries, Europcar, the UK's
leading car hire company, has teamed up with The
Guild of Food Writers to produce a free-to-download Roadside Gastro Guide.
Instead of offering yet another list of renowned, Michelin-starred, celebrity chef
restaurants, The Roadside Gastro Guide tapped into the knowledge of some of the UKs
finest food writers and broadcasters - including Anthony Worrall Thompson and
Valentine Warner - to reveal 20 of Britain's hidden culinary gems.
Stretching from the Scottish Highlands to the Dorset coast, the Europcar guide
includes everything from country inns, to tea shops and stately homes, and all
specialise in offering locally sourced, fresh, home-cooked fare.
A far cry yet a short distance from the motorway services, the guide reveals a
foodie world of individual character, spectacular views, friendly service, converted
barns, quirky décor, old-fashioned bone china and quirkily named dishes such as the
Wortley Wedge - 'a beast of a sandwich made from the roast of the day'.
According to Richard Ehrlich of the Guild of Food Writers; "Motorway catering may
mostly be the pits for pit stops, but outstanding food can be found just a short
detour from many main roads.
"The establishments here cover a fantastic range. They cover much of the country,
and include both celebrated restaurants and little gems known largely to locals. I
hope they convey the message that being in the car doesn't mean giving up on good
food. You just need to know where to look - and downloading a free copy of the
Roadside Gastro Guide is the perfect place to start."
Catriona Kempston of Europcar added: "Whether it's delivering a car to their door
or simply helping them to avoid soggy chips and overpriced pies, we're always
looking for new ways for motorists to get maximum pleasure out of their driving
The full version of the Roadside Gastro Guide contains detailed, individual
recommendations by Guild of Food Writers members, including background information,
personal insights, recommended dishes, contact details, opening times and, most
importantly, directions from major roads.
- ends -
Notes to editors:
One Poll surveyed 1,246 UK adults in August, 2010
About the Europcar:
Europcar is the European leader in passenger car hire and light utility vehicle rentals. The company serves business and leisure customers throughout Europe, Africa, the
Middle East, Latin America and Asia-Pacific. Excluding franchise operations, in 2009
Europcar signed 9.5 million rental contracts, with 7,000 employees and a fleet
exceeding 190,000 vehicles. In September 2008, Europcar and U.S. market leader
Enterprise Holdings joined forces in a strategic commercial alliance to form the
world's largest car rental network, with more than 1.2 million vehicles and 13,000
locations around the world. Europcar is owned by the French investment company
Europcar is the European market leader and is also leading in its environmental
approach to car rental. It opened its first 'environmental agency' in Paris in
1999, and in 2008 it was the first company in Europe to have its 'Environmental
Charter' - which formalizes its commitments in favour of sustainable development -
certified by Bureau Veritas.
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