SEO Experts QueryClick.com fear Google-Verizon Talks May Lead to End of Net Neutrality
Released on: August 06, 2010, 12:13 pm
Industry: Internet & Online
According to the Federal Communications Commission (FCC), net
neutrality advocates a level playing field for all, with no form of
content afforded preference over any other. This concept has come
under threat recently from supposed plans by Google and Verizon, one of
the USA's leading Internet Service Providers.
The partnership between the search engine giant and telecoms operator Verizon are
though to be concerned with the formation of a tiered payment system, in which
content creators would pay Verizon to ensure that their site gained prominence over
The involvement of Google in the discussion of a fee-paying service will have come
as a surprise to many, following their appeal to protect the “openness of the
internet”, and the ability of users to have their content made available to the
world without having to pay for the privilege.
Such favouritism would go against the tenets of net neutrality, and has evoked a
counter response from the FCC, whose chairman Julius Genachowski deemed such
payment-for-preference arrangements as “unacceptable”.
SEO experts QueryClick.com believe that if an agreement
between Google and Verizon results in any system which involves a site paying for
privileged online presence, the ordinary internet user would eventually encounter
rising broadband costs in order for sites to recoup their expenses.
When assessing this situation though, it is necessary to investigate the concept of
net neutrality itself, and whether it even exists in reality.
Although many assert that, if left to their own devices, ISPs would create pricing
structures which would create obstacles for many site owners, the reality of the
matter is that companies such as Google are constantly involved in the
discrimination of content delivery by affording prominence to sites using the
Google Adwords service.
Some may see the potential Google-Verizon proposals as a large scale version of PPC
advertising, and there are certainly some fundamental similarities, most notably the
idea of paying ISPs a fee to enhance a site's online presence.
However, following the exposure that such proposals were being considered by the two
companies, both Google and Verizon have been quick to deny their plans to implement
a paid service. Despite this, it is understandable that many will be concerned by
the idea of a monopolisation of content delivery, with the biggest companies
dividing the Internet amongst themselves.
According to SEO experts QueryClick.com this model of
content delivery would add a new dimension to online marketing, and to search engine
optimisation in particular. The current SEO techniques employed by web designers,
aimed at driving their sites up the search engine rankings, may be in danger of
being undermined by such a system.
QueryClick is an Edinburgh based SEO firm. QueryClick is quickly becoming a leading
figure in UK SEO and SEO web design given the company's bespoke and ethical
approach to business.
QueryClick Ltd (SC342868)
50 Albany Street
Back to previous page
Submit your press release