Bigmouthmedia Hires Fiona Robertson As Head Of Affiliates And Performance
Released on: September 09, 2010, 4:02 am
Industry: Internet & Online
On the back of the recent affiliate wins, Fiona Robertson (nee
MacPherson) has been hired by bigmouthmedia to head up the Affiliates
and Performance service. As well as running the team that works on the
affiliate campaigns, Robertson will be responsible for the overall
growth strategy of bigmouthmedia's affiliate and performance offering.
Bigmouthmedia's current affiliate clients include Best Western,
Habitat, Macdonald Hotels and Kwik Fit Insurance, amongst many others.
Fiona, who sits on the IAB's Affiliate Marketing Council, has over 6 years
experience in affiliate and digital channel marketing and her most recent positions
have been at WPP's MediaCom and Glasgow-based Equator as Senior Affiliate Manager,
where she developed affiliate and direct response strategies for a number of high
profile clients. Fiona's main focus will be to integrate affiliate marketing fully into
the overall bigmouthmedia offering, spotting key areas for growth and ensuring that
affiliate strategies fit seamlessly within the clients' business models.
"We are delighted for Fiona to be joining the bigmouthmedia team", said Robin
Richmond, head of Digital at bigmouthmedia. "Her experience building
performance-led strategies will be of massive benefit to our clients affiliate
marketing campaigns. We are also seeing a definite uptake on our affiliates and
performance services offering by new and existing clients as part of more
comprehensive cross-digital marketing packages. Companies are becoming more aware of
the synergies and added value that a single supplier can bring on board, and the
recent growth of bigmouthmedia's affiliates and cross-digital teams is a reflection
of this new market trend".
A dedicated digital marketing specialist since 1997, bigmouthmedia is one of the
world's leading digital marketing agencies, with a team of over 200 staff located
across a raft of international offices. Bigmouthmedia offers a full range of
services including search engine optimisation, PPC,
affiliate marketing, display advertising and social media.
A recipient of numerous awards, the agency has a strong track record of running
digital media solutions across the board and its global footprint and experience
makes it the ideal partner for international and multilingual digital marketing
campaigns. The agency is responsible for the digital marketing strategies of many
of the globe's best known brands, including British Airways, Tesco, Mexx, BT,
Cisco, Hotels.com, Europcar, Radisson, Fujitsu, Belron, Chip and SAS, across 64
countries in over 30 languages.
Bigmouthmedia recently merged with LBi to create Europe's largest marketing and
technology agency, combining LBi's best in class digital media, marketing,
communications, design, branding and technology services with bigmouthmedia's
leading search engine marketing product portfolio. Bigmouthmedia also provides up to
date daily digital marketing news.
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