Hays Reports Millions Being Spent On Coaching Without A Business Purpose
Released on: September 07, 2010, 5:12 am
Industry: Human Resources
Hays Senior Finance reports that while multi-millions of
pounds are spent on coaching across the UK, 15% of organisations admit
they have absolutely no measurements in place to assess the impact of
A new survey from Hays Senior Finance, working with expert coach/ mentors
LeaderShape, shows that coaching is often undertaken without evaluating the return
on investment. The survey also shows that 68% of businesses fail to use coaching
directly to address corporate objectives and outcomes are often simply referenced at
a personal level.
According to the data, the majority of coach-mentoring programmes are for
individuals, with 72% deployed to develop individual talents or address personal
Chris McCarthy, director at Hays Senior Finance, said: "In far too many cases
companies are leaving it to individuals to set the framework for their own coaching
or mentoring – with little or no reference to business needs. They then fail to
check the standards of their programmes and show little concern for the outcomes.
Support can be extremely effective when a professional starts a new role, but it is
essential it is carried out in the right manner by people who understand the
specific needs of these individuals."
The survey showed that if a senior finance professional leaves within three months
of starting a new role not only is there a financial cost, but it dampens staff
morale. The vast majority of respondents (96%) agreed that these appointments would
benefit from confidential support during this period.
One major concern revealed by the Hays Senior Finance/LeaderShape survey is the lack
of ongoing professional development for providers. Internal coach-mentors are the
preferred choice by those who use coaching, with 73% of companies using in-house
support. However, 16% of coaches and 28% of mentors do not receive any training or
support themselves, while companies describe 29% of team or group facilitators as
Chris Gulliver from LeaderShape commented: "This is a very expensive missed
opportunity for UK Plc in fast-moving times. Increasing amounts of money are being
spent on coaching as a universal panacea but many companies have no comprehensive
overview or sense of purpose.
"There is a clear lack of framework and training given to those who are delivering
many of these programmes with the obvious outcome that they simply don’t understand
how to use coaching effectively and spend money wisely. In what other area of
business would money be laid out with so little thought to evaluating its impact?"
Chris Gulliver added: "Coaching is not regularly applied where it can often be most
effective – within the leadership teams. And it is clear that many services are
being given to staff, often in difficult situations, by people who are themselves
untrained and unsupported. We believe it is essential to upskill internal providers
by training them in a range of coach mentoring and facilitation options. It is
equally important to track observed outcomes against business objectives. Otherwise
businesses could waste time and money and miss the opportunity to boost success."
Notes to Editors
Hays Senior Finance is part of Hays plc (the "Group") the leading global
specialist recruiting group. It is the expert at recruiting qualified, professional
and skilled people worldwide, being the market leader in the UK and Australia and
one of the market leaders in Continental Europe. It operates across the private and
public sectors, dealing in permanent positions, contract roles and temporary
The Group employs over 6,700 staff operating from 345 offices in 28 countries,
recruiting across 17 specialisms and numerous sub-specialisms including Finance jobs, IT jobs,
accountancy jobs, architecture jobs and
health and safety jobs.
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