ASOS Launches Mobile Site
Released on: October 22, 2010, 4:51 am
Apparel & Fashion
ASOS has launched its debut mobile site ahead of the Christmas
retail shopping season.
In response to a significant increase in ASOS customer visits via mobile phones –
which doubled from accounting for 1.5% of all ASOS visits through the main website
in January 2010, to 3% last month – the mobile site has been designed to work across all mobile devices including Blackberry,
Symbian, Android and iPhone operating systems.
Additional figures report 24,000 ASOS orders have been processed over the last six
months through mobile ‘phones using the main website, with 175,000 visits to the
site from mobile devices in a typical week.
Customers can directly access the mobile site using the URL m.asos.com but will also
be redirected to the mobile optimised version of the site should they type www.ASOS.com.
The full ASOS range and popular features, including “Save for Later” and multiple
refining options, are offered. Integration with the existing ASOS checkout and
customer accounts has been incorporated to further streamline the user experience.
ASOS Design, UI and UX teams built the mobile site in-house – in partnership with
Usablenet – and there is now an internal ASOS team dedicated to ongoing mobile site
James Hart, e-Commerce director at ASOS, says: "I’m delighted to bring a
much-improved shopping experience to our customers coming to ASOS from their mobile
phones. And this is just the start of a very exciting journey to offer them their
ASOS, their way. Our site works well on any device but we’ve also used web kit to
further enhance the smart ‘phone experience. For example, customers can
multiple-refine from category pages at the touch of a button, which we believe is a
first for a UK retailer."
ASOS is the leading independent online fashion
retailer offering over 42,000 own-label and branded fashion goods. Targeted at
fashion forward 16-35 year olds, ASOS attracts 8.1m unique visitors a month from
around the world.
It has its strongest presence in womenswear, including dresses, womenís shoes and lingerie, and menswear, including menís jeans and men’s clothing, as well as beauty and outlet clothing.
Designers at ASOS include ASOS own-label, All Saints, Paul Smith Jeans, Aqua, Mango,
Superdry, Karen Millen, Lipsy, Whistles, Levis, Nudie Jeans, Diesel, Barbour, Fred
Perry and G-Star.
Womenswear PR manager
Phone: +44 20 7756 1025
Greater London House
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