Ernest Jones Has Announced The Launch Of Amanda Wakeley Jewellery
Released on: October 12, 2010, 5:39 am
Author:
Ernest Jones
Industry: Retail
Ernest Jones, the diamond and watch specialist has announced
the launch of Amanda Wakeley jewellery, exclusively designed for Ernest
Jones. Winner of three British Fashion Awards for Glamour, Amanda
Wakeley is synonymous with luxury and sophistication. The collection at
Ernest Jones features four key themes of stylish jewellery; 'The
Statement', 'Linear Vintage', 'Skinny Diamonds', The Drop and
'The Zodiac'. Each theme captures a mood and look perfectly, whilst
remaining glamorous, fashionable and elegant.
Inspired by the understated allure of her fashion collections, the Amanda Wakeley
jewellery collection has been created exclusively for Ernest Jones. Each luxurious piece is
crafted from chic sterling silver and hand-set with dazzling white, black or
coffee-coloured diamonds.
Commenting on The Statement Collection, an elegant collection of jewellery for every
day or evening wear, Amanda Wakeley said: "I wanted to create some bold pieces
within the range by juxtaposing large sculptural shapes with tiny pavé diamond
strips."
The Linear Vintage Collection from Amanda Wakeley
combines the 'contemporary, clean lines of dazzling diamonds with classic vintage
inspired milgrain finishing, with key pieces including vibrant sterling silver and
diamond pendants, hoop earrings, rings and bangles.'
The Skinny Diamonds Collection is 'designed to be equally beautiful worn alone or
stacked to give an endless layering combinations for a truly personalised look.'
Of The Zodiac Collection Amanda said that "the celestial influences of astrology
combine with diamonds really appealed to me - easily worn with jeans or an evening
dress. I hate the thought of diamond jewellery being kept only for social
situations."
The Drop collection features long, elegant pendants and earrings. "I love fine
jewellery to have versatility," said Amanda. "It's modern and relevant to how we
live now. One moment the spiral diamond pendant can be on a skinny choker, the next
suspended on a long super fine chain."
About Amanda Wakeley
Amanda Wakeley started designing through a personal passion to create beautiful
clothes that women will love to wear. Awarded an OBE in 2010 for contributions to
the fashion industry, Amanda Wakeley is worn by some of the world’s most famous
celebrities including Angelina Jolie, Scarlett Johansson and Halle Berry. Find out
more about Amanda Wakeley at www.amandawakeley.com.
About Ernest Jones: The Diamond and Watch Specialist:
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail
website. Ernest Jones offers a wide range of leading brand watches and high quality jewellery.
Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is
part of Signet Jewellers Limited, the world's largest speciality retail jeweller.
Contact Details:
Tim Lundberg
Copywriter E-Commerce Marketing
Ernest Jones
Imperial Place
3 Maxwell Road
Borehamwood
Herts
WD6 1JN
0208 207 8312
www.ernestjones.co.uk
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