House of Fraser Launches Casa Couture Homeware
Released on: October 13, 2010, 3:53 am
Author:
House of Fraser
Industry: Retail
House of Fraser presents Casa Couture, a new homeware
collection launching exclusively this autumn.
Casa Couture offers a capsule collection of high quality homeware with an emphasis
on simple, clean detailing. Created for a sophisticated, design-conscious customer,
the range offers a refined, calming collection of homeware that is exceptionally
stylish.
In a muted colour palette of soft mineral hues, an understated elegance runs through
the heart of the Casa Couture collection. Providing a stylish living room look, a neutral-coloured corner sofa
unit is the ideal base on which to relax. Darker accent cushions complement the soft
taupe colour, with large textured silk cushions and smaller metallic detail cushions
bringing harmony and balance to the muted palette.
Reflecting the Casa Couture signature style, a smart charcoal armchair on a pedestal
base is perfectly stylish with a matching round upholstered coffee table. For a chic
finishing touch, customers can accessorise the home with elegant clear glass
candlesticks and tealight holders, adding colour with dark green ribbed vases and
amethyst-coloured multifaceted vases. For a scented delight, appeal to the senses
with the Casa Couture signature fragranced candles. Shoppers can choose from
'Reflect', 'Retreat', 'Sense' and 'Balance' high fragrance candles, all with
a burn time of 60 hours.
Customers can also purchase fine bone china dinnerware, elegant glassware and Casa
Couture cutlery as part of the collection. For cooking and serving, a choice of pure white fine bone
porcelain oven-to-tableware is a beautiful and versatile addition to the kitchen
cupboard. When serving something extra special, Casa Couture cutlery offers beaten
metal serveware which provides an extra polished look that is guaranteed to impress
your guests. Coordinate with stylish horn serving bowls and matching salad servers
for a collection that is perfect for dinner party food and drink.
In the bedroom, the delicate nature of Casa Couture bed linen designs add a sense of simplicity to the home, which is peaceful and relaxing.
Clean, crisp bed linen with a 400 thread count is minimal in design yet luxuriously
inviting. Casa Couture bed linen includes a pretty pin-tuck pleat design with
amethyst stitch detail and a crisp white design with a ladder stitch border detail.
The designs coordinate with 600 thread count plain dye linens in stone, plum and
steel grey colour options. In layering, colour is understated and predominantly
neutral with texture integral to the range; choose from cashmere, camel hair and
textured silk bedspreads for the ultimate statement in modern interior luxury.
The Casa Couture collection also includes bathroom essentials. Keep things simple in
the bathroom with a stripped-back colour palette and create a modern day sanctuary
with no distractions from the outside world. Hammered metal accessories in a cool
matte finish are perfectly polished, while soft and sumptuous Casa Couture 800gsm
towels add genuine luxury to the bathroom environment. Light candles for ambience
and accessorise with natural sponges for the essential finishing touch.
Customers can choose from a range of Casa Couture homeware products that are exclusive to House of Fraser and currently available to buy
online.
ENDS
About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK
and Ireland and a fully transactional website. As one of the best known names on the
high street, House of Fraser has presented customers with an unrivalled nationwide
department store for more than 160 years. The company was acquired by the Highland
consortium in November 2006 marking the beginning an exciting new chapter in its
history. The group has annual sales in excess of £1.25bn and employs 6,500 House of
Fraser staff and 10,000 concession staff through 5 million sq ft of selling space.
HouseofFraser.co.uk launched in 2007 and currently boasts over 650 brands and
125,000 individual products.
PR contact:
Rea Shahroudi
Online Acquisitions Manager
House of Fraser
27 Baker Street
London
W1U 8AH
020 7003 4102
http://www.houseoffraser.co.uk/
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