Yahoo Says It's Focused on The Future, SEO Company Queryclick.com Says It Should Keep Searching
Released on: November 19, 2010, 7:03 am
Industry: Internet & Online
With the search sphere becoming ever more social, Yahoo's CEO
Carol Bartz promises the struggling company still has its eye on the
future - despite falling profits and rumoured downsizing. SEO experts
Queryclick.com claim Yahoo is wise to keep an eye on the future, but
shouldn't ignore search.
Last week, the CEO denied rumours that the company - whose stocks were lower at the
close of business last Tuesday than they were at the beginning of the year - is
considering merging with AOL. Instead she claimed that Yahoo is focused on the
future, and that many of the issues the company faces are image based, and only a
problem for technological and financial centres.
She said the average user, outside of Silicon Valley and New York, knew what the
company stood for, and that part of her role was to educate people that the company
is not a Google, it is a Yahoo.
A spokesperson for SEO company Queryclick.com commended
Bartz for her stance, and suggested this was the right way for her to approach the
criticism. They said: "Yahoo has been in what looks like a difficult position for a
long time, but much of this is related to how well the company performs in
comparison to Google.
"If you take the Mountain View giant out of the equation, you see a company that
still has a lot of things going for it; brand loyalty, a search partnership with
Bing and a lot of valuable user data."
It could be these three areas that will see the company drag up its market value and
re-establish its place among the big boys of the online world.
In the wake of the news that Facebook will launch its own alternative to email,
Bartz also hit out at those questioning Yahoo's ability to stay relevant in the
face of the continuing online revolution. Speaking at the Web 2.0 Summit in San
Francisco, Bartz claimed that rather than simply follow in Facebook's
targeted-ad-footsteps - as while Yahoo has a lot of user data, it is not aggregated
in the same way - Yahoo would be concentrating on making sure publishers were able
to offer users the right kind of content.
She suggested Yahoo would be in a good position to do this, as the company has
traditionally collected data from each property in separate silos and is now looking
at ways to consolidate.
In reaction to the fact that Yahoo has just introduced a new range of features,
Queryclick speculated that the company was keener to compete with Google and
Facebook than it claimed: "It looks as though Yahoo is busy picking and choosing
the features that are proving most popular with the biggest search and social
companies at the moment.
"The introduction of Yahoo Local Offers looks like a direct response to the
popularity of Facebook Deals, Four-square Deals and Google Places. This cherry
picking could be a good way to go for the company, but with Bing behind it, it makes
sense for the brand to trade on its former reputation and continue to focus some
energy on search. After all, the amount of people searching and investing in search
engine optimisation shows
it's a sector that's constantly changing, but always staying relevant."
QueryClick Ltd (SC342868)
50 Albany Street
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