In SEO & Social Media Marketing, Carrentals.co.uk Leads the Way
Released on: January 24, 2011, 05:22 am
Author:
Helen Young
Industry: Travel
53% of car hire searches reaches the comparator site, says a
new report* from Greenlight
24 January 2011 – Greenlight, the leading search engine marketing agency has
announced its latest independent car hire sector research that shows
Carrentals.co.uk – the leading car hire price comparison site – to be hitting the
top spot for natural search engine results for both SEO and social media marketing.
In October 2010, the car rental website topped the natural search engine ranking listings for search terms relating to car
hire. As well as recording the highest Social Media Popularity Index (SMPI), the
award-winning site took 53% of the 763,000 car hire related searches.
Managing director of Carrentals.co.uk, Gareth Robinson said: “We are continually
reaching new audiences and our successful search engine optimisation and online
marketing expertise has allowed us to top the rankings in the car hire sector and
the Greenlight report shows this. Our investment last year into social media
marketing has paid off as potential and existing customers can interact with us more
easily.”
The report showed that the most visible site in natural search terms for car hire
was Carrentals.co.uk in October 2010. With domestic (54%) and worldwide (53%) search
terms, the car hire site topped the search engine results pages, which meant that
there was a 6% rise in visibility compared to July 2010.
“Our car hire website has been hitting
number spot, which is a testament to our online marketing strategy and we will be
testing and developing further strategies over the coming months”, added Gareth. “We
are pleased to be leading the way in the social media marketing sector for car hire,
as it is a rapidly growing area of business.”
The report from Greenlight has been supported by Carrentals.co.uk being Highly
Commended at the Travolution Awards 2010 for the Best Meta-search/Price Comparison
category.
Since its inception in 2007, the Carrentals.co.uk site now features more than 10,000
different locations and more than 50 leading rental car companies such as Ebookers,
Opodo, Sixt, Thrifty, Auto Europe, Alamo, Hertz, Budget and Holiday Autos.
More information is available at www.carrentals.co.uk
/ends.
* Greenlight’s quarterly Car Hire report is an independent analysis of the most
important search terms, trends and benchmarking data in this sector for October
2010. Full details are available at - http://www.greenlightsearch.com/knowledge/sector-reports/
About Carrentals.co.uk
Carrentals.co.uk was launched in February 2003 and grew to become one of the UK's
leading online car hire companies by 2006.
In 2007 the company re-launched its site to create the first major online price
comparator in the travel industry. Using the latest technology the Carrentals.co.uk
site now searches up to 50 different car hire websites, providing an impartial
comparison of the best prices available in over 10,000 locations.
Websites searched include Alamo, Auto Europe, Budget, Ebookers, Hertz, Holiday
Autos, Opodo, Sixt and Thrifty, with the Carrentals.co.uk site quickly comparing
prices and allowing customers to refine their search by car type.
The Carrentals.co.uk site also features over 5,000 pages of travel information in a
mini-guide format.
In 2008 Carrentals.co.uk was voted Best Car Hire Website in the Travolution Awards,
and in 2010 it was Highly Commended in the Best Meta-search/Price Comparison
category. To book or for further information visit www.carrentals.co.uk
About Greenlight
Greenlight is a leading independent, award winning search marketing specialist and
technology firm, the largest of its kind in Europe and the fastest growing. With
over 100 blue-chip clients including Santander, Vodafone UK, New Look, Interflora,
Co-operative Financial Services, Nespresso and ghd, Greenlight is a leader in the
search marketing space, and is recognized worldwide for its commitment to delivering
record ROI for its clients and investing in the future of search.
Greenlight is considered the premier thought leader in the sector, publishing widely
read industry reports, original research, speaking at trade events, and delivering a
highly respected search training programme in conjunction with the IDM. Founded in
2001, Greenlight is headquartered in London, with offices in New York. http://www.greenlightsearch.com/
Media Contact
Debbie Williams, Rachel Builder & Jenny White
Context
T: 01625 511966
F: 01625 511967
carrentals@contextpr.co.uk
www.contextpr.co.uk
Contact Details: Helen Young
press@asapventures.co.uk
ASAP Ventures Ltd
www.carrentals.co.uk
0845 871 2069
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