Mary Portas Brings Interior Inspiration To Rotherham Sofa Store
Released on: January 28, 2011, 11:57 am
Author: CSL Sofas
CSL, the sofa specialists, has introduced an innovative free
interior design service at its Rotherham store following advice from
high street shopping expert Mary Portas.
The idea for the new Inspiration Station, which allows customers to create a bespoke interior design mood board based around their preferred sofa, came after the
store was featured on Channel 4’s ‘Mary Portas: Secret Shopper’ on Wednesday 25
In the programme, Mary highlighted that she believed CSL should focus on increasing
customer interaction. The company have used her feedback to invest £25,000 in
creating the high-tech Inspiration Station, which works through an iPad app created
in-house at CSL, in partnership with retail marketing specialists Valley.
The Inspiration Station lets customers choose from an extensive library of on screen
images provided by retailers such as Amtico and Graham & Brown to explore a variety
of coordinated flooring, wall coverings, paint colour options and fixtures that can
enhance the look of their home.
Jason Tyldesley, managing director at CSL said: “We’re constantly striving to
provide the best service possible to shoppers.
“The Inspiration Station ensures our customers are not only 100 per cent satisfied
with their purchase, but that they also see how they can use their new furniture as
a starting point to create their ideal living room. It’s also a great tool for
anyone looking for expert interior design advice, and anyone is free to drop into
the store to use the service free of charge.”
Following the launch of the first Inspiration Station at the Rotherham store, 17
other CSLs stores will open their own unit over the course of the next month.
For further information, visit http://www.csl-sofas.co.uk/inspiration-station.
Issued on behalf of CSL by Citypress.
For more information, please contact Mammy
Kufuor 0161 235 0314 or email firstname.lastname@example.org
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