npower To Launch New TV Campaign
Released on: January 28, 2011, 12:04 pm
npower will launch a new TV campaign promoting its new easier
to understand bills from the beginning of February.
The new npower energy bills have been
designed incorporating feedback from both Consumer Focus (the statutory consumer
champion for the UK) and Which?. The bill carries the Plain English Crystal Mark
for its 'Jargon Busting' page.
The new 20 second TV ad, designed and produced by Aardman Animations, features
'Penny', npower's customer service representative, solving a 'Countdown-style'
The new TV ad will be supported by a multi-media campaign that includes sponsorship
of regional quiz and crossword pages, print advertising in match-day programmes
across npower Football League clubs and a competition to win an Apple Ipad on
Kevin Peake, marketing director at npower said: "Over the last year a criticism
often levelled at energy suppliers is that gas and electricity bills can be
complicated to understand. We decided at an early stage to take action and started
to make changes to the lay-out.
"We deliberately sought feedback from some of the industry's fiercest critics,
Consumer Focus and Which? and, where possible, we have included their
recommendations. We will continue to seek feedback and constantly review our
- Ends -
npower is one of the top energy suppliers to the UK business market, serving over
238,000 small to medium sized enterprise sites and around 17,000 industrial and
commercial customers, with over 100,000 sites.
npower is proud sponsor of the npower Football League, including the npower Championship, npower
League 1 and npower League 2.
npower is dedicated to helping UK businesses use energy more efficiently and
therefore spend less money on their bills. It aims to have a positive impact on the
communities it serves and reduce its customers' carbon footprint whilst always
improving its service to its customers.
0845 070 2807
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