Google's Decision To Include Social Media Updates In SERPs Is The Latest Move Towards A Greater Emphasis On The Social Sphere, Says Search Engine Optimisation Experts QueryClick
Released on: February 25, 2011, 05:37 am
Industry: Internet & Online
In true Google style, barely a month goes by without the
search giant making a tweak here or a change there to its algorithm.
While some changes are kept under lock and key to prevent spammers and unethical SEO
practices degrading the quality of search results, other tweaks are allowed to
create something of a stir.
Google's most recent announcement regarding its inclusion of social media results
in SERPs was one such change that – quite appropriately – caused sites like Twitter
to get all in a flutter.
Working by aggregating content from social networking sites such as YouTube, Twitter
and MySpace, the move is yet another step towards a bold blend of search and social;
all under one roof.
Commenting on Google's decision to make its search results richer in social
media-related content, a spokesperson for SEO experts QueryClick said:
“QueryClick's SEO predictions for 2011 contained a big focus on the move to mobile
search as well as a greater emphasis on social media so it's not surprising that
Google have taken the step to introduce more social media-specific content in their
“In terms of the benefits of this change for search engine optimisation, there's now improved
opportunities for sites which are under performing or in highly competitive
verticals, jumping onto the first page – albeit temporarily – if their social media
output relates to search terms.”
While Google have taken a significant step towards fusing social and search, it is
Microsoft-owned competitor Bing, who have developed an exclusive partnership with
The 'Bing Bar' – a simple tool bar function – allows users to access their
Facebook news feed, friend requests and notifications directly from the search
Furthermore, the Bing Bar collates data over time to create a more bespoke and
personalised search experience; another feature that is likely to become more and
more familiar across a number of search engines in the coming year.
In the meantime, however, only time will tell how quickly the demand for social
search takes off across the board.
QueryClick Ltd (SC342868)
50 Albany Street
Back to previous page
Submit your press release