House Of Fraser Launches Barbour Online
Released on: February 17, 2011, 7:04 am
Author: House of Fraser
House of Fraser, the UK's premium department store, has
launched Barbour online at houseoffraser.co.uk.
The brand's Spring menswear collection is available online now alongside brands
such as Ted Baker and Ralph Lauren.
Sales of wax and quilted jackets, made famous by heritage country label Barbour,
have been steadily on the rise since last season and House of Fraser shoppers have
been searching for Barbour's signature outerwear. The brand's Spring menswear
collection is available online now.
The Country Gent look - inspired by dog walkers, shooting parties and old fashioned
country gentry - has made a major comeback in the men's casual wear market. House
of Fraser saw a high demand for wax and quilted jackets on its website.
Following in the very practical footsteps of Hunter Wellingtons, classic Barbour
jackets appeal to today's shoppers so much because they are tried and tested,
excellent quality and will last a lifetime.
A true heritage brand, Barbour is over 100 years old and a 4th generation family
business. Its clothing is designed with people who love the country firmly in mind
and offers the pieces perfect for country pursuits. The brand still holds true to
its original core values of heritage, attention to detail, durability and
Barbour is most famous for its waxed cotton jackets, which have been in demand since
the company launched and were put to the test in the early days by sailors,
fishermen and dock and shipyard workers.
As well as waxed and quilted jackets, cords, tweeds and flat caps are also enjoying
a fashion resurgence. But, as with the Barbour jacket, it's all about choosing one
or two key pieces from the Country Gent uniform and mixing them with contemporary
items such as men's jeans.
About House of Fraser
House of Fraser is a department store group with 61 enviable locations across the UK
and Ireland and a fully transactional website. As one of the best known names on the
high street, House of Fraser has presented customers with an unrivalled nationwide
department store for more than 160 years. The company was acquired by the Highland
consortium in November 2006 marking the beginning an exciting new chapter in its
history. The group has annual sales in excess of £1.25bn and employs 6,500 House of
Fraser staff and 10,000 concession staff through 5 million sq ft of selling space.
HouseofFraser.co.uk launched in 2007 and currently boasts over 850 brands and
125,000 individual products.
House of Fraser media contact:
Amy Jayne Rountree
Social Media and Online PR manager
House of Fraser
27 Baker Street
+44 (0) 207 003 4096
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