Topshop Announces New Make-up Collection for Spring and Summer

Released on: February 16, 2011, 7:06 am
Author: Topshop
Industry: Retail

Topshop has announced the launch of its new make-up collection for SS11. Sandstorm is a capsule trend collection which will capture warm tones and neon colours.

With a palette of sorbet tones and sultry hues, Sandstorm contrasts metallic finishes with sun-bleached neons to create a versatile collection. Sandstorm captures a form of self-expression that embodies the spirit of Festival dressing. The capsule collection is a crossover of versatile products and formulas that blend and build from dusk until dawn.

Matte rose-flushed packaging with metallic flecks references sunbeams that gleam over compacts, palettes and lipstick casings. The hand-drawn sketches on the outer casing depict a desert-scape, mirroring the make-up encased within.

Lizzie Dawson, senior designer at Topshop said "Heavily influenced by the colourful and spiritual Burning Man festival based in the Nevada desert, I was very much inspired by the eclectic mix of sun-bleached neons and tarnished, dusty metallics that create the landscape of the festival. I wanted this to translate into a unique and experimental mini spin-off trend range for the make-up collection, one that embodied the essence of SS11. The end result is a collection of one-off formulas in contrasting colours and textures that encapsulate the experimental, festival vibe."

The Sandstorm collection includes a Cheek Duo which features a two-tone palette that intertwines a sorbet flush with bronze highlights. The Cheek Duo is designed to create a subtle glow to contrast and compliment against the metallic pigments of both eyes and nails.

The collection also features Metallic Mousse Eye-shadow, Eye Duo, Eye Crayon, Liner, Lips, Gloss Stick, Nail Duo and Nails. In line with the new make-up collection launch, Topshop has created two online tutorials which will help create bespoke looks with the Sandstorm products. The 'Grunge Rock' look fuses smudged, smoky eyes with colour-pop lips to create a daringly different look. To get the Grunge Rock effect, use Kohl in ‘Dragonfly’ and ‘Pewter’ and Crayon in ‘Plum’ for the eyes, coupled with ‘Hazard’ for the lips.

The second tutorial focuses on creating the 'Tribal Warrior' look, perfect for summer festivals. Face art crayon in 'Zephyr' is used, along with ‘Desert Sun’ bronzer, lip creme in‘Daze’ and ‘Meteoric’ eye shadow.

The online tutorials will be accessible on the Topshop website from February 16th 2011 – the same time as the Sandstorm collection becomes available – also online and in selected Topshop stores. Lucky viewers will get the chance to win the make-up sets and brushes featured in the video tutorials, simply by entering the competition online at http://www.topshop.com/makeup. Competitions run from Tuesday 8th February until Tuesday 8th March, online only.

About Topshop:
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green became owner of Arcadia Group Ltd in 2002.

Topshop is continually recognised as being an authority on women's fashion on clothing such as jeans, dresses, scarves, knitwear and shoes.

Topshop has won several awards for design reputation and new services, and has a wide range of womens clothing from jeans, dresses, jeans and jackets to maternity wear, petite clothing, make-up and lingerie.

Topshop was the first fashion retailer to show on schedule at London Fashion Week in September 2005 when it presented its own acclaimed in-house design collection Unique (created in 2001). Subsequent partnerships with international boutiques as far flung as Tokyo and LA followed and Topshop continues to grow its reputation for supporting exciting new talent.

PR Contact:
Liz Shuttleworth
Press Officer
Topshop Press Office
Arcadia Group Ltd
70 Berners Street
London
W1T 3NL
020 7927 1484
www.topshop.com

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