Topshop Pledges Continued Support for NEWGEN and Fashion East
Released on: February 25, 2011, 05:54 am
Apparel & Fashion
Topshop has announced that it will continue to sponsor the
NEWGEN and Fashion East schemes, and is the single biggest supporter of
emerging fashion talent in London.
As always, Topshop customers had unrivalled access to the fashion industry's key
players during London Fashion Week and Topshop's support of young London designers
came to life in the Oxford Circus store as well as at Somerset House.
An area of the Oxford Circus store has been transformed into a creative fashion
space, where visitors can pick up a collectable bookmark for each NEWGEN designer
containing ten fashion facts. Each bookmark has a QR code which customers can use to
trigger specifically tailored video content. There will be Samsung Galaxy tablets
available for customers to use for this purpose. Each film allows customers a unique
look into a particular NEWGEN designer's studio to discover their inspiration and
their career defining moments.
As well as creative master classes and live Q&As with industry insiders, there was a
screen showing London Fashion Week catwalk shows, interviews and behind-the-scenes
footage, together with the NEWGEN designer films.
The designers featured in the film are: Louise Gray, JW Anderson, Nasir Mazhar,
Felicity Brown, Heikki Salonen and Thomas Tait.
This year will see Topshop sponsoring Lulu Kennedy's Fashion East for the 16th
season. This is vital for nurturing new talent – many Fashion East designers often
go on to be awarded NEWGEN sponsorship.
Since 2001, Topshop has sponsored the British Fashion Council's NEWGEN scheme. The
most established initiative to nurture up-and-coming designers, NEWGEN awards
sponsorship for catwalk, exhibition, presentation and installation opportunities.
In addition, each season, Topshop allows a host of rising talent full access to its
production facility and allows them to show in its dedicated London Fashion Week
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green
became owner of Arcadia Group Ltd in 2002.
Topshop is continually recognised as being an authority on women's fashion with a wide range of jeans, dresses and coats through to maternity wear, petite clothing and lingerie.
Topshop was the first fashion retailer to show on schedule at London Fashion Week in
September 2005 when it presented its own acclaimed in-house design collection Unique
(created in 2001). Subsequent partnerships with international boutiques as far flung
as Tokyo and LA followed and Topshop continues to grow its reputation for supporting
exciting new talent.
Arcadia Group Ltd
70 Berners Street
020 7927 1484
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