npower Get Kids To Switch Off And Go Green This Half-Term
Released on: February 23, 2011, 6:13 am
In research published by npower Climate Cops parents reported
that their children will spend an additional four hours watching TV,
the same time again playing games consoles, and a staggering 2.5 hours
blow drying and straightening their hair, during the forthcoming
In an effort to help kids put down the controller, Climate Cops 'No Power Hour' is on a mission to keep kids
entertained and think green over half-term, by encouraging children to switch off,
get out there and try something new and spend an hour each day using no electricity.
Kids are being encouraged to unplug the computer games, put down the TV remote and
turn off the iPod speakers and take part in No Power Hour by discovering fun things
to do using nothing but their own energy and imagination.
Kids and families can get green ideas by clicking onto npower's website where they
will find interactive games to teach them to save energy, along with wall charts and stickers to keep
track of progress made throughout the Climate Cops. No Power Hour mission.
Clare McDougall, head of community and education at npower said, "Climate Cops No
Power Hour is a fantastic way to entertain kids this half term. Parents can relax
knowing that for at least an hour every day the kids are active and amused. The
Climate Cops programme has been a real success in schools since 2008, so we wanted
to continue reaching kids in the holidays too with a fun, yet educational mission.
Hopefully the project will help kids and parents to get green this year".
Children interested in getting involved in Climate Cops No Power Hour can visit the
npower green energy website.
Notes to Editors:
About the npower Climate Cops programme
In its fourth year, npower's Climate Cops programme inspires children aged 4-14 to
make positive differences to the environment – showing them how to take action (both
at home and school) to use energy more efficiently. npower provides a combination of
'green makeovers' for schools including free energy audits, helping to implement
tailor made energy efficiency measures to reduce their carbon footprint and helping
children learn how to be greener.
npower's Climate Cops programme has won an array of prestigious awards
including; The IVCA Clarion – Climate Change Communication Award, a 'Gold' Green
Apple Award from the Green Organisation and the Environment Utility Industry
Achievement Award. This year Climate Cops has been awarded a Marketing Week Award
and a Big Tick from Business in the Community.
npower is one of the UK's largest electricity suppliers
and has 6.6 million customer accounts across the UK.
npower has been awarded platinum status in Business in the Community's CR Index and
is one of twenty-nine companies to have achieved the CommunityMark since its launch.
All CommunityMark achievers have been recognised for demonstrating excellence in
their holistic and strategic approach to community investment.
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