Barclaycard Freedom Celebrates First Birthday
Released on: March 31, 2011, 8:21 am
Barclaycard Freedom, the loyalty scheme from Barclaycard,
celebrates strong figures on its progress since launch one year ago.
The scheme has encouraged Barclaycard Freedom cardholders to spend on
average 14% more in launch partner stores than other credit card
There are now one million active Barclaycard Freedom customers earning and redeeming
Reward Money across over 20,000 coalition partners. Over the last 12 months, the
average value redeemed has doubled. Joint promotions have driven much of this
growth, with cardholders who have benefited from retailer special offers spending
over two and a half times more than cardholders who have not taken advantage of the
credit card benefits.
Over the last year, both large and small retailers have seen a rise in custom from
Barclaycard holders as a result of available Reward Money, with the average amount
of Reward Money being redeemed month-on-month almost doubling. Shell service
stations have seen a 15% rise in linked sales from Barclaycard Freedom cardholders
and, in smaller independent retailers over a quarter (27%) of Reward Money was
earned and redeemed.
Sarah Alspach, marketing director of Barclaycard Freedom, said: "Since launch last
year, economic conditions have been creating a pinch on shoppers' wallets with
resulting falls in high street spending. Barclaycard Freedom has been benefiting
Barclaycard credit card holders and providing value for money for retailers, while
delivering double digit growth in spending. We believe it is a programme that is
good for shoppers as they earn pounds, not points and it is helping drive business
for our coalition partners. Indeed, footfall, together with the insight we can
provide, will be a crucial element in helping our partners navigate the next 12
The last year has seen the scheme attract a number of new retailer partners with
House of Fraser and Nicolas Wines, now allowing their customers to earn Reward Money
when they make purchases. What is more, the launch of the Freedom eStore on
mybarclaycard.co.uk created a portal through which customers can shop online and
still earn Reward Money.
Barclaycard Freedom is unique for a loyalty scheme as it allows Barclaycard
customers to earn rewards in pounds and pence on their credit card, with no need for
vouchers or coupons. Eligible Barclaycard credit card holders are simply rewarded
for using their card when making a purchase at any participating retail partner in
the UK with no need to register or receive a new card.
Barclaycard, part of Barclays Global Retail Banking division, is a leading global
payment and credit card provider business which helps consumers, retailers and
businesses to make and accept payments flexibly, and to access short-term credit
The company is one of the pioneers of new forms of payments and is at the forefront
of developing viable contactless payments and mobile payment schemes for today and
cutting edge forms of payment for the future. It also issues credit cards with
rewards and charge cards to corporate customers and the UK Government. Barclaycard
partners with a wide range of organisations across the globe to offer their
customers or members payment options and credit.
In addition to the UK, Barclaycard operates in the United States, Europe and Africa.
Barclaycard Press Office
1234 Pavilion Drive
+44 (0)1604 25 1229
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