Closure of MyBlogLog Indicative of The Stifling Effects of The Yahoo Brand According To SEO Experts QueryClick.com
Released on: March 1, 2011, 08:41 am
Industry: Internet & Online
It comes as no surprise that the MyBlogLog service will be
closing this year, following the leaked statement in December 2010
concerning the closure of a stream of services including Delicious,
Yahoo Buzz and Yahoo Picks. The leaked screenshot surfaced when it was
posted to Twitter by former Yahoo employee and founder of MyBlogLog,
MyBlogLog was acquired by Yahoo little over 3 years ago for a sum of $10 million.
Its purpose was the creation of widgets which site owners could insert in order to
track fellow MyBlogLog members who read their blogs. Similar to the idea behind the
display of “like” widgets by external websites.
The service is to be officially shut down on the 24th May this year, with any unused
subscription portions due to be refunded back to premium service users.
UK SEO company QueryClick.com commented on the
familiarity of the ill-fated acquisition:
“The demise of MyBlogLog is the latest in a series of failed acquisitions by the
company. Such an anti-climactic relationship has become a miserable familiarity
where Yahoo is involved, with many citing the persistent failure to follow up on
initial hopes and promises as the major flaw of both sides.”
Several examples can be cited, such as the largely forgotten acquisition of
'Upcoming' (a site providing a local and national listing of events) in 2005 and
the deal between Yahoo and Flickr dating back to the same year. The latter promised
much, but has since withered into the background for anyone except photo
enthusiasts, with Facebook consuming up more and more of the photo sharing market.
Upcoming on the other hand, was one of the Yahoo services earmarked for mergers or
consolidation in the leaked screenshot of December 2010.
The cuts being made are in accordance with the overall plan to reduce costs within
Yahoo, who had also made the decision to layoff hundreds of staff at the end of last
The demise of so many of Yahoo's acquisitions can be categorised under one main
defect, largely the neglect of the acquired company following the initial phase of
thrill and ambition for the future. A spokesperson for SEO experts QueryClick.com pin-pointed the common factor between the doomed Yahoo acquisitions:
“For so many of those start-ups taken on by Yahoo, a primary sense of optimism was
soon stifled by an excess of bureaucracy and an inability to agree and get to work
on new products or innovations.”
So, MyBlogLog is yet another casualty of the Yahoo acquisition curse, and it is not
expected to be the last. With a long list of services with their cards marked,
there are sure to be plenty more cuts to come throughout the year.
QueryClick is an Edinburgh based SEO firm. QueryClick is quickly becoming a leading
figure in UK SEO and SEO web design given the company's bespoke and ethical
approach to business.
QueryClick Ltd (SC342868)
50 Albany Street
tel: 0131 556 7078
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