House of Fraser Launches Howick Tailored Online

Released on: March 17, 2011, 8:04 am
Author: House of Fraser
Industry: Retail

House of Fraser, the UK's premium department store, has launched Howick Tailored through its online site.

Men’s clothing and accessories label Howick has become known for its stylish casual wear, which is inspired by preppy American sports culture and clothing. From rugby shirts and striped polo tees to laundered shirts, trousers and chinos, Howick has an off-duty look for every season.

Howick Tailored, is a formal wear collection for Spring/Summer 2011 launching exclusively at House of Fraser. The tailored collection marries traditional quality with classical design for a smart and contemporary formal look. The collection has been tailored with a modern man in mind and focuses on a relaxed fit. The new and exclusive range incorporates men’s suits, as well as a wide variety of city-style shirting and embroidered ties.

Expertly constructed, suit jackets are single breasted with two buttons, double-vented and made of 100% pure wool, with an added summer linen option for warmer climes and perfect for summer events such as weddings. The range comes in a classic colour palette of black, navy and charcoal, with a traditional city or tonal pinstripe for added distinction.

Complementing the range of suiting is a collection of smart shirting in a selection of pin-stripe and checked fabrics made from 100% Egyptian cotton for a luxurious finish. Fine internal detailing, such as contrast satin edging and the option of either single or double cuffs, is available throughout the collection. A carefully designed selection of fine embroidered silk ties can be worn to match.

Howick Tailored embodies the quintessential suit that every modern gentleman should own and will sit alongside House of Fraser's extensive collection of designer men’s suits.

About House of Fraser:
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning of an exciting new chapter in its history.

The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. HouseofFraser.co.uk launched in 2007 and currently boasts over 850 brands and 125,000 individual products.

House of Fraser media contact:
Rea Shahroudi
Online Acquisition Manager
House of Fraser
27 Baker Street
London
W1U 8AH
+44 (0) 207 003 4096
www.houseoffraser.co.uk

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