House of Fraser Launches Online Wedding Boutique

Released on: March 25, 2011, 12:38 pm
Author: House of Fraser
Industry: Retail

House of Fraser, the premium department store, has launched its new collection of wedding and bridal wear online.

The department store now offers its collection of bridal and wedding wear online at houseoffraser.co.uk.

New for Spring Summer 2011, House of Fraser has also added a range of limited edition Biba dresses to its collection of wedding dresses and wedding shoes. Following the successful re-launch of iconic fashion brand Biba for Autumn Winter 2010, the label adds a romantic string to its bow with the Biba Bride collection.

Taking inspiration from the heritage of Biba, and translated for today's modern bride, Biba Bride caters for the confident, fashion-conscious woman.

Customers will only find this collection at House of Fraser. They can browse the seven wedding dresses online, along with the other seasonal collections from Biba. With an abundance of style and romance, the limited edition collection features different styles and a selection of cover-ups including luxurious feather, marabou capes and glamorous faux fur stoles.

Biba Bride fans can choose from a long-sleeved winter dress to an alternative and contemporary shorter summer dress for their special day at any time of year. Keeping in line with the traditional bridal tones, the Biba Bride dresses are subtle and sophisticated, using a palette of soft ivory, buttermilk and blush tones.

The focus on embellishment gives the Biba Bride collection a vintage feel, whilst silhouettes are feminine and fluid creating an understated sex appeal.

The collection is a limited edition, exclusive to House of Fraser. There are only 100 dresses made in each style, so every bride can be safe in the knowledge that their Biba Bride dress is a limited piece of luxury for themselves, and perhaps future generations, to enjoy.

Biba Bride dresses are timeless and are designed to be treasured and cherished. Each dress is named in celebration of someone who embodies the spirit of Biba and encapsulates the personality of each dress: 'LILY' (Allen) - Ivory silk chiffon dress is a sheer detail panelled bodice and full skirted with crystal embellishment. 'LILY' also comes in a modern, shorter version for the warmer summer months. 'CHLOE' (Sevigny) - Sand silk chiffon is a one shoulder cornelli embellished bodice with waterfall skirt detail for an ultra-feminine look.

Brides-to-be who are in search for a classic and sophisticated look will love the bell sleeve dress with plunge back and cornelli trim detailing, aptly named 'ALEXA' (Chung) - Vintage ivory. 'ZOE' (Kravitz) - Vintage ivory silk chiffon dress is an intricate and beautiful pearl embellished bodice with chiffon strap detail. 'AMBER' (Le Bon) - Vintage ivory is a 'Deco' embellished halter-neck dress with a glamorous plunge back and 'DAISY' (Lowe) - Ivory chiffon is perfect for the girly bride. It's a romantic and dreamy pleated bandeau dress with fan pearl embellishment detail for that extra sparkle.

The latest collection of Biba fashion, Biba bridal and designer dresses is available to view online at houseoffraser.co.uk.

About House of Fraser:
House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space. HouseofFraser.co.uk launched in 2007 and currently boasts over 850 brands and 125,000 individual products.

House of Fraser media contact:
Rea Shahroudi
Online Acquisition Manager
House of Fraser
27 Baker Street
London
W1U 8AH
+44 (0) 207 003 4096
www.houseoffraser.co.uk

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