The National Trust Announces Partnership with Shred
Released on: March 30, 2011, 12:45 pm
The National Trust, the country's biggest owner of outdoor
spaces, has for the first time ever teamed up with a cycling team,
Shred, in a new partnership for the 2011 season.
Throughout the season Shred, a well known UK mountain biking and road racing team
based in the south west of England, will wear National Trust branded cycling kit and will be working closely with the
Trust at a number of biking events over the coming months.
They will become ambassadors for the Trust's countryside work as the organisation
increasingly focuses on its outdoor spaces.
Jim Pascoe from the National Trust said: "We're gearing up for a cracking year of
cycling and the new link with the Shred team reflects the importance of getting more
people on their bikes.
"We manage large swathes of stunning countryside and
wonderful country estates and exploring these places by bike is the ideal way to
experience the great outdoors and get
that bit closer to nature."
In the south west of England the Trust is involved in the 1SW project and is in the
process of creating a new mountain biking trail centre on the outskirts of Plymouth
and planning another one in Cornwall.
Steve Toze, team manager for Shred, added: "Teaming up with the National Trust for
the 2011 season made lots of sense as they own the land where we can do the things
close to our heart - riding, surfing, walking and camping.
"Their greater focus on the fun side of cycling which appeals to everyone really
chimes with what we're about - a great experience in the outdoors."
A mini cycling revolution has been launched at the National Trust this year with a
series of seven magnificent challenge rides (also known as sportives) starting with
a ride through the beautiful Pembrokeshire countryside on the 1 May and visits the
South West with a Dartmoor to Boscastle sportive on Sunday 25 September.
In late July (16-24 July) a cycling festival will see Trust properties open their
doors for after hours riding and events to help kids get the bike bug.
The route for the Olympic road race in July 2012 was announced in early February,
with the Box Hill Zig Zag Road, a National Trust owned site, the highlight. The men
will negotiate the tactical hairpins and punishing climb nine times and the women's
race will do it twice. For the men's road race, the Box hill loop is over half the
entire distance. Olympic medals could be won or lost here.
About the National Trust:
With more than 250,000 hectares (660,000 acres) of countryside and 710 miles of
coastline across England, Wales and Northern Ireland there are plenty of
opportunities to enjoy the great outdoors with the National Trust.
The National Trust cares for 300 inspiring historic houses and gardens across
England, Wales and Northern Ireland. From former workers' cottages to the most
iconic stately homes, and from mines and mills to theatres and inns, the stories of
people and their heritage are at the heart of everything it does. People of all
ages, individuals, schools and communities, get involved each year with
its projects, events and working holidays and over 60,000 volunteers help to bring
the properties alive for the Trust's 3.8 million members.
Senior Press Officer
The National Trust
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