Choice Hotels Opens New Comfort Hotel in London
Released on: April 26, 2011, 9:56 am
Choice Hotels International, the global hotel group behind the
Comfort, Quality and Clarion brands and one of the largest and most
successful lodging franchisors in the world, has announced the opening
of the Comfort Inn Hyde Park, bringing the number of Choice-branded
hotels in London to eighteen.
Previously independently run as the Park Lodge Hotel, the re-branded Comfort Inn
Hyde Park has 29 newly re-furbished guest bedrooms, all with modern en-suites and featuring
flat screen LCD televisions, free wi-fi, and tea and coffee making facilities.
Guests also benefit from the free full English breakfast served everyday in the
breakfast room. Located 200 metres from Queensway and Bayswater tube stations with
easy access to both Central London and London Heathrow, the hotel is an excellent
base for both business and leisure travellers.
Last month Choice Hotels announced that it
opened nearly 40 new Comfort, Quality or Clarion brand properties in Europe alone
during 2010. The benefits to independent hoteliers of operating under these brands
include increased reservations delivered through a central online booking system and
third-party travel websites, marketing support and powerful seasonal and national
advertising campaigns, as well as a large and experienced sales force able to
negotiate with major travel agents. The company also operates an award-winning
global loyalty programme with more than 12 million members.
Duncan Berry, UK CEO, Choice Hotels Europe commented: “We are delighted to open this
new London Hotel which will serve both leisure and business travellers looking for a value-added
competitively priced hotel. With the forthcoming 2012 Olympics we believe all our
18 London-based Choice-branded hotels are well-positioned to benefit from the
inbound tourism expected next year.”
Sayeed Esmail, Director of Operations for SME Group Plc who operates the Comfort Inn
Hyde Park hotel under a franchise agreement, commented: “We wanted to work with a
strong global franchise brand and Choice Hotels Europe fitted the bill perfectly.”
Choice Hotels Europe’s portfolio of franchised hotels offers business and leisure
travellers a full spectrum from premium economy to luxury hotels. Choice Hotels
Europe franchises nearly 500 hotels across Europe alone. Brands operated by Choice
in Europe include Clarion which could be described as four-star, Quality, which sits
in the three-star bracket and provides a mid-scale full service offering and
Comfort, Choice’s largest brand worldwide and known for value and reliability.
- ENDS -
About Choice Hotels International and Choice Hotels Europe
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging
franchisors in the world.
Choice Hotels currently franchises more than 6,000 hotels globally, representing
more than 485,000 rooms. Ranging from limited service to full service hotels in the
economy, mid-scale and upscale segments, Choice Hotels franchised properties provide
business and leisure travellers with a range of, high-value lodging options.
Choice Hotels Europe is the trading name of Quality Hotels Ltd., a subsidiary of
Choice Hotels International, Inc. Choice Hotels Europe (Quality Hotels Ltd.)
provides travellers with single access to a network of nearly 500 locations in
Europe, including over 40 UK destinations, under the Comfort, Quality and
Clarion brands. Choice Hotels, Choice Hotels International, Choice Hotels Europe,
Choice Privileges, Comfort, Quality, Sleep Inn, Cambria Suites, Clarion, Clarion
Collection and Ascend Collection are proprietary trademarks and service marks of
Choice Hotels International, Inc.
For further information, please contact:
67 Astonville Street
+ 44 (0) 208 871 0536
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