Topshop Launches T-Shirt To Support Fashion Targets Breast Cancer
Released on: April 21, 2011, 5:23 pm
Topshop is delighted to announce its continued support of
charity initiative Fashion Targets Breast Cancer this year with the
launch of a limited edition t-shirt, available online and instore
Topshop has been working with Fashion Targets Breast Cancer since 2005, producing
printed canvas bags and t-shirts each year. Following on from the success of 2010's
'Love to Love' vest, this year the charity garment will be a soft jersey t-shirt
with the slogan 'Starts with L and ends in E and in the between are O and V'. The
t-shirt comes in white, with the slogan written in black, apart from the letters
which spell out love, which are blue in colour.
Enlisting the help of its friends within the fashion industry, Topshop’s blog
'Inside Out' has photographed fashion heavyweights such as blogger Susie Lau and
stylist Fran Burns wearing the t-shirt in their own unique style to show their
With every purchase of this limited edition slogan t-shirt costing £18, £5.40 will
be donated to Fashion Targets Breast Cancer. In addition, four styles of friendship
bracelets and charity mirrors will also be on sale at till points nationwide.
Topshop's website also features a section dedicated to its support of Fashion
Targets Breast Cancer, which includes photographs of the fashion heavyweights
wearing the t-shirt, as well as a guide to checking breasts for signs of breast
Fashion Targets Breast Cancer is the flagship fashion campaign of Breakthrough
Breast Cancer, a pioneering charity dedicated to the prevention, treatment and
ultimate eradication of breast cancer. Since the campaign launched in the UK in
1996, it has raised over £10.5 million for Breakthrough Breast Cancer's vital
research, campaigning and education work.
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green
became owner of Arcadia Group Ltd in 2002.
Topshop is continually recognised as being an authority on women's fashion with a wide range of petite clothing, dresses and jeans
through to maternity wear, petite clothing,
shorts and make up.
Topshop was the first fashion retailer to show on schedule at London Fashion Week in
September 2005 when it presented its own acclaimed in-house design collection Unique
(created in 2001). Subsequent partnerships with international boutiques as far flung
as Tokyo and LA followed and Topshop continues to grow its reputation for supporting
exciting new talent.
Topshop Press Office
Arcadia Group Ltd
70 Berners Street
020 7927 1484
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