Woolworths.co.uk Anticipates High Sales Ahead Of Royal Wedding
Released on: April 21, 2011, 5:56 pm
Woolworths.co.uk has announced it is expecting high sales of
party decorations and wedding memorabilia as the UK prepares for the
Dan Rubel, brand director at the online family superstore commented: "With the
Royal Wedding just around the corner, as well as the Easter bank holiday coming up,
people are planning their street parties now and making sure they don't miss out on royal wedding souvenirs before the big day.
"Many families will be spending this period at home due to the warmer weather and
tighter budgets, which has meant a big rise in activity on the site, particularly in
the Royal Wedding party range."
To date Woolworths.co.uk has sold enough bunting to go around Buckingham Palace four
times, enough balloons to cover a football pitch and enough Royal Wedding party cups
and glasses to serve champagne to everyone in London and Liverpool combined.
The Royal Wedding has got everyone in the party mood, opting to spend money on royal
wedding decorations and merchandise from the site for a fun, family weekend.
Toy buyers from Woolworths.co.uk have also announced that Woolworths has doubled its
order of popular children's outdoor toys and furniture to meet demand, as families
treat their children to keep them entertained during the bank holidays, including
the Royal Wedding. Following the hot weather this month Woolies' sales hit record
levels, and with three bank holidays approaching, sales are expected to soar.
Dan Rubel added: "Sales are much better at this point in the year than we expected,
and we have had to literally double some of our orders to meet consumer demand. We
always see a rise in activity on the site ahead of school breaks and bank holidays,
but with three bank holidays in April, thanks to the Royal Wedding, the weather
heating up early and families opting to holiday at home due to tighter budgets, we
expect sales, specifically on outdoor toys, to be up significantly on last year."
April will see three bank holidays over eight days, (22nd, 25th and 29th) and many
families have taken advantage of the fact that they can have ten days off work by
only using three days of their holiday.
Although families will have ten days off, they are likely to stay in the UK and
watch the Royal Wedding which is why they are splashing out on children's toys
rather than booking holidays abroad.
Woolworths is part of Shop Direct Group who is the UK's largest online and home
shopping retailer with sales of circa £1.7 billion. The Group has 5m active
customers and offers 1000's of big brands across a range of categories including
toys such as paddling pools and playhouses, as well as
kids' clothes, women's clothing, men's clothing, furniture, garden furniture and
Brands within the Shop Direct Group portfolio include Very.co.uk, Littlewoods.co.uk,
Littlewoods Ireland, Littlewoods Europe, Additions, Great Universal, Choice, Kays,
Empire Stores and Marshall Ward.
Woolworths offers standard next day delivery on all of its items on the website, as
well as Convenient Collection with Collect+ from a number of local shops. It also
offers timed slot delivery, specified day delivery, Saturday deliveries and evening
deliveries so that the customer can pick the delivery option most convenient for
Golden Goose PR
11-12 Smiths Court
0207 734 2002
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