Woolworths Launches New Party and Fancy Dress Zone

Released on: April 28, 2011, 10:07 am
Author: Woolworths
Industry: Retail

Woolworths is delighted to announce the launch of a new and improved party and fancy dress zone at Woolworths.co.uk. This new zone features a host of new products together with improved navigation, which will make products even easier for customers to find.

Rolled out in time for the Royal wedding, this new section features a wide range of fancy dress costumes, with over 2000 different items to choose from. Customers can choose from either adult or children's costume and browse products by gender, character and size, which makes finding their desired costume quick and easy. The Liverpool-based retailer is also selling costumes for babies and even some for dogs.

This new range of costumers includes a wide range of popular characters and themes, including Ben 10, Disney Princesses, Spiderman, Batman, Superman, Toy Story, together with old favourites such as Cowboys and Indians. The adult range of costumes features decade- themed outfits, together with TV and film themes such as Baywatch, Disney, Grease, Scooby Doo, Thunderbirds and popular horror movie characters such as the Billy puppet from the Saw movies.

In addition to fancy dress costumes, the site also offers party ideas specifically aimed at boys, girls and adults to make it easier to plan a suitable party for whoever the guests may be. Each page lists all the themes, accessories and fancy dress costumes that may be appropriate depending on the age group and the gender of the guests.

Woolworths also offers a range of party decorations, balloons, ribbons, helium balloons, party invitations, tableware, party bags and boxes, games, prizes, confetti, party poppers, piñatas and even Chinese sky lanterns.

This is the latest in a series of preparations Woolworths.co.uk is making for the Royal Wedding. The site has already launched a complete Royal Wedding section and has reported strong sales of goods, including its bestseller, a 6ft cardboard cut-out of the happy couple. Woolworths is anticipating strong demand for fancy dress costumes and party products, as many people organise last-minute parties for the event on 29th April.

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About Woolworths
Woolworths is part of Shop Direct Group who is the UK's largest online and home shopping retailer with sales of circa £1.7 billion. The Group has 5m active customers and offers 1000's of big brands across a range of categories including toys, kids' clothes, women's clothing, men's clothing, furniture and electrical.

Brands within the Shop Direct Group portfolio include Very.co.uk, Littlewoods.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Great Universal, Choice, Kays, Empire Stores and Marshall Ward.

Woolworths offers standard next day delivery on all of its items on the website, as well as Convenient Collection with Collect+ from a number of local shops. It also offers timed slot delivery, specified day delivery, Saturday deliveries and evening deliveries so that the customer can pick the delivery option most convenient for them.

PR Contact:
Katie Hancock
Golden Goose PR
11-12 Smiths Court
Soho
London
W1D 7DP
0207 734 2002
www.woolworths.co.uk

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