Woolworths Launches New Party and Fancy Dress Zone
Released on: April 28, 2011, 10:07 am
Woolworths is delighted to announce the launch of a new and
improved party and fancy dress zone at Woolworths.co.uk. This new zone
features a host of new products together with improved navigation,
which will make products even easier for customers to find.
Rolled out in time for the Royal wedding, this new section features a wide range of fancy dress costumes,
with over 2000 different items to choose from. Customers can choose from either
adult or children's costume and browse products by gender, character and size,
which makes finding their desired costume quick and easy. The Liverpool-based
retailer is also selling costumes for babies and even some for dogs.
This new range of costumers includes a wide range of popular characters and themes,
including Ben 10, Disney Princesses, Spiderman, Batman, Superman, Toy Story,
together with old favourites such as Cowboys and Indians. The adult range of
costumes features decade- themed outfits, together with TV and film themes such as
Baywatch, Disney, Grease, Scooby Doo, Thunderbirds and popular horror movie
characters such as the Billy puppet from the Saw movies.
In addition to fancy dress costumes, the site also offers party ideas specifically
aimed at boys, girls and adults to make it easier to plan a suitable party for
whoever the guests may be. Each page lists all the themes, accessories and fancy
dress costumes that may be appropriate depending on the age group and the gender of
Woolworths also offers a range of party decorations, balloons, ribbons, helium
balloons, party invitations, tableware, party bags and
boxes, games, prizes, confetti, party poppers, piñatas and even Chinese sky
This is the latest in a series of preparations Woolworths.co.uk is making for the
Royal Wedding. The site has already launched a complete Royal Wedding section and
has reported strong sales of goods, including its bestseller, a 6ft cardboard
cut-out of the happy couple. Woolworths is anticipating strong demand for fancy
dress costumes and party products, as many people organise last-minute parties for
the event on 29th April.
Woolworths is part of Shop Direct Group who is the UK's largest online and home
shopping retailer with sales of circa £1.7 billion. The Group has 5m active
customers and offers 1000's of big brands across a range of categories including toys, kids' clothes, women's clothing, men's
clothing, furniture and electrical.
Brands within the Shop Direct Group portfolio include Very.co.uk, Littlewoods.co.uk,
Littlewoods Ireland, Littlewoods Europe, Additions, Great Universal, Choice, Kays,
Empire Stores and Marshall Ward.
Woolworths offers standard next day delivery on all of its items on the website, as
well as Convenient Collection with Collect+ from a number of local shops. It also
offers timed slot delivery, specified day delivery, Saturday deliveries and evening
deliveries so that the customer can pick the delivery option most convenient for
Golden Goose PR
11-12 Smiths Court
0207 734 2002
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