LBi and Bigmouthmedia Release Innovation in Retail White Paper
Released on: May 24, 2011, 3:38 am
Industry: Internet & Online
Global digital marketing and technology agency LBi and its
media arm bigmouthmedia today released a joint white paper on digital
innovation in the retail sector.
The document analyses how the touchable web and the trends towards a multi-device,
multi-channel future are fast becoming an opportunity for retail brands to engage
and reward consumers with deep and positive retail and marketing experiences. At
the same time, it looks into the blurring edges of the online and offline
environments and the opportunities presented by consumers expecting to interact with
brands and make purchase decisions spontaneously, wherever they are, whenever they
The white paper, authored by digital experts across both LBi and its media arm
bigmouthmedia, draws in knowledge of these wider technology trends and explains
their impact and how they can be harnessed to develop brand and retail loyalty.
Areas under the microscope include new technology in retail, mobile retailing,
integrated marketing, display technologies, CRM and social customer service,
affiliate marketing, multi-channel user experiences and creative social media.
Phil Gripton, MD of LBi and bigmouthmedia, said: “The document covers what we see as
areas with major growth potential in the retail sector. We believe that these new
trends will provide savvy retailers with new avenues to expand their businesses, and
we have the high calibre experts to help them unleash the opportunities that come
The white paper can be downloaded from http://www.bigmouthmedia.com/signup/.
Notes to editors:
Bigmouthmedia is a digital marketing company developing truly integrated digital
advertising campaigns across a blend of digital platforms with ROI at the core.
Setting the pace in search engine marketing, affiliate marketing, display,
social media, usability and analytics, bigmouthmedia has been delivering tangible
online business growth solutions on a client-focussed, local, European and global
level across 56 countries in over 30 languages since 1997.
In August 2010 bigmouthmedia merged with LBi to create
Europe's largest marketing and technology agency. The new LBi/bigmouthmedia agency
combines LBi's best in class digital media, marketing, communications, design,
branding and technology services with bigmouthmedia's leading search engine
marketing product portfolio and digital media expertise.
For further media information, please contact:
+44 (0) 1273 697 170
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